Athleisure Brand 'Andar' Mask Sold Out, Hyosung TNC Smiles

Sold Out 30,000 Units in 3 Days After Launch... Hyosung TNC Plans to Supply Additional 150,000 Units

[Asia Economy Reporter Hwang Yoon-joo] Andar's athleisure masks made with Hyosung TNC Co., Ltd.'s antibacterial and deodorizing fibers have become popular, selling out within just three days of their release.

On the 14th, Hyosung TNC announced that it would produce and supply an additional 150,000 units of the 'Reup Face Mask' at the request of Andar, a leading domestic athleisure (a blend of athletics and leisure) brand.

This decision came after the masks sold out early on the 2nd, just three days after their launch, prompting consumers to request additional production and sales.

As the wearing time of masks increased due to the resurgence of COVID-19, consumers began to consider not only the basic function of masks such as water repellency (where water does not penetrate the fabric surface but bounces off) but also features like elasticity that does not hurt the ears, deodorizing functions that prevent odors from sweat or moisture, and the economic advantage of reusability.

The masks that sold out early this time applied Hyosung TNC's polyester 'Aerosilver,' which has excellent antibacterial (resistance to bacteria) properties, and spandex 'creora® Fresh,' which offers superior deodorizing (eliminating unpleasant odors) function and elasticity.

Hyosung TNC's collaboration with Andar has been evaluated as a successful strategy that quickly read consumer trends in response to rapidly changing internal and external environments and approached them with functional materials tailored to those trends. Andar plans to create products that excel in both functionality and convenience through this collaboration with Hyosung TNC.

This content was produced with the assistance of AI translation services.