Samsung Electronics Partners with ‘District’ to Expand ‘Smart Signage’ Market

Digital media content by District displayed through Samsung LED signage installed on the exterior wall of SM Town in Samseong-dong, Seoul

[Asia Economy Reporter Ki-min Lee] Samsung Electronics announced on the 14th that it has signed a partnership with digital media content producer ‘d’strict’.

d’strict, one of the top digital media content producers in Korea, gained attention last May by showcasing three-dimensional wave visuals on the approximately 1,620㎡ ultra-large Samsung LED signage installed on the exterior wall of SM Town in Samseong-dong, Seoul.

Through this partnership, Samsung Electronics plans to develop content for smart signage together with d’strict and offer customers not only products but also customized content.

Lee Sung-ho, CEO of d’strict, said, “We are pleased to establish a strategic partnership with Samsung Electronics to popularize digital media content,” adding, “We will create new value by delivering unique media experiences worldwide.”

Ha Hye-seung, Executive Vice President of Samsung Electronics’ Visual Display Business Division, stated, “Through the partnership with d’strict, Samsung signage will serve not only as an information delivery tool but also as a media art platform,” and added, “By combining cutting-edge display technology with content competitiveness, we will provide a wide range of screen experiences across various fields in the future.”

The two companies plan to sequentially unveil new jointly developed content within this year through Samsung LED signage installed at global landmarks such as New York Times Square and Milan Duomo Cathedral.

This content was produced with the assistance of AI translation services.