Rising Popularity of SME Household Goods Amid 'Gwichanism' Appliance Trend

Photo by Clean Lab

[Asia Economy Reporter Moon Hyewon] Household appliances that help with housework, such as air fryers, dishwashers, and clothes dryers?commonly called ‘lazy appliances’?are gaining great popularity, leading to a rise in dedicated products as well. Using these products maximizes appliance functions, making housework more convenient and efficient. Riding on the popularity of air fryers, specialized cooking containers have emerged, and with increased sales of dishwashers and clothes dryers, their dedicated detergents are also attracting attention.

Cleanwrap, a household goods company, is gaining word-of-mouth praise from housewives for its air fryer-specific paper foil with detailed functionality. Made from 100% French raw paper and coated with a harmless silicone special coating, it is resistant to water, high heat, and oil components. Additionally, it is custom-made in a round shape with a height of 2.7 cm, preventing oil or moisture from leaking out easily and allowing for more hygienic management of the air fryer. It comes in two sizes: medium and large.

A Cleanwrap representative said, “With the recent establishment of non-face-to-face lifestyles and home cooking culture, air fryer-specific foods and related household goods are gaining popularity. Cleanwrap’s air fryer paper foil has also benefited and is currently in high demand among consumers.”

Siliman, a manufacturer of kitchen and baby products, is also receiving positive responses through public shopping channels with its silicone cooking container ‘Air Fryer Pot.’ The product’s bottom features 49 dense triangular pyramid-shaped protrusions that prevent food from directly touching oil, enabling healthier cooking and making cleaning easier by preventing oil stains. Made from premium platinum catalyst silicone, it ensures safety and surpassed cumulative sales of 13,000 units within six months of launch.

This year, due to the extended summer monsoon season, demand for dishwashers and clothes dryers, which reduce the stress of washing dishes and laundry, has notably increased. In fact, SK Magic’s dishwasher sales in the second quarter rose about 30% compared to the previous quarter, and according to data collected by E-Mart, clothes dryer sales have increased by about 15% annually compared to total home appliances. Consequently, various dedicated products that enhance appliance functions such as improved cleaning power and fabric protection are emerging.

German eco-friendly detergent brand Frosch’s ‘All-in-One Dishwasher Detergent’ entered Costco in May, fueled by consumer popularity. This detergent is an all-in-one product that includes both detergent functions and a rinse function that removes dish residues. Containing natural baking soda, it offers excellent cleaning power and is safe to use as no harmful substances have been detected.

This content was produced with the assistance of AI translation services.