Delivery App Industry: "Let's Share a Warm Meal"

Delivery Hero Korea, 'Siheung Haengbok Dukki Project' Business Agreement
Baemin Partners with World Vision for 'Gift of Love Lunchbox' Campaign

#. 10-year-old Kim Nari (alias) recently found it difficult to have lunch. The local children's center near her home, where she used to have lunch, closed due to the social distancing level being raised to 2.5. Her mother, who raises Kim alone, has to go to work and cannot prepare meals during the day. Kim soothes her hunger with cup noodles at home while waiting for her mother to come home. Her mother is very worried as she does not know when the children's center will reopen.

Delivery companies have stepped up to help children and adolescents who are struggling to have meals due to strengthened social distancing. Delivery Hero Korea, which operates the delivery apps 'Yogiyo' and 'Baedaltong,' and Woowa Brothers, the company behind 'Baedal Minjok (Baemin),' have each launched projects to support children at risk of food insecurity.

Delivery Hero Korea and Siheung City, Gyeonggi Province, are signing a business agreement for the 'Siheung Happy Two Meals Project' to provide warm meals for children at risk of food insecurity in the region.

On the 11th, Delivery Hero Korea signed a business agreement with Siheung City, Gyeonggi Province, to support warm meals for children at risk of food insecurity in the area through the 'Siheung Happy Two Meals Project.' Starting with this agreement, Delivery Hero Korea will provide lunch boxes to 200 children in need of a warm meal in Siheung City until February 2021. Furthermore, even after the project ends, they plan to build a sustainable safety net with Siheung City to solve children's food insecurity issues.

The 'Siheung Happy Two Meals Project' is supported not only by Delivery Hero Korea but also by the social contribution platform Happy Alliance, LH Incheon Regional Headquarters, Green Umbrella Children's Foundation, and Happy Lunchbox, with companies, local governments, and communities joining forces to support children in welfare blind spots. LH Incheon Regional Headquarters provides lunch delivery personnel and vehicle rental support, while Green Umbrella Children's Foundation offers toy kits and monitors the project. Park Hae-woong, Vice President of Delivery Hero Korea, said, "We will continue to spare no effort in supporting social problem-solving for children in welfare blind spots."

Woowa Brothers is also conducting the 'Gift of Love Lunchbox' campaign in partnership with the international relief and development NGO World Vision. In this campaign, when customers donate the price of one lunchbox (3,300 KRW) through the Baemin app, Baemin supports with a meal coupon worth 10,000 KRW per lunchbox. Customers can freely enter donation amounts ranging from a minimum of 3,300 KRW to 100,000 KRW. If a customer donates the price of 30 lunchboxes (99,000 KRW), Baemin donates 300,000 KRW.

World Vision's 'Gift of Love Lunchbox,' now in its 20th year, is a sponsorship project that provides lunchboxes prepared by professional nutritionists to vulnerable groups to ensure they have one balanced meal a day.

The lunchboxes and meal coupons collected through this campaign on the Baemin app will be delivered to children and adolescents under 18 at risk of food insecurity at World Vision centers located in eight regions nationwide. Kwon Yong-gyu, Head of Partnership Cooperation at Woowa Brothers, said, "We hope the Gift of Love Lunchbox will be a small help for children to have a healthy daily life," adding, "We will strive to spread a culture of everyday giving that delivers warm hearts anytime and anywhere through Baemin."

This content was produced with the assistance of AI translation services.