Lotte Department Store Launches Non-Face-to-Face Sales of Chuseok Gift Sets via 'Live Broadcast'

[Asia Economy Reporter Seungjin Lee] Lotte Department Store announced that from the 14th to the 25th, it will hold a "Chuseok Special Live Broadcast" so that customers can safely and conveniently shop for Chuseok gifts from home.

With the increase in demand for contactless purchases of Chuseok gifts due to the novel coronavirus disease (COVID-19), Lotte Department Store has increased the online gift set inventory on Lotte Department Store Mall by more than 30% this Chuseok.

From the 26th of last month to the 9th of this month, about two weeks, sales of Chuseok gift sets on Lotte Department Store Mall grew by 66% compared to the same period last year. Meat and seafood gift sets showed a high growth rate of over 500%, fruits and vegetables grew by 150%, and health and liquor by 20%, indicating a significant increase in customers purchasing online.

Lotte Department Store's online live shopping channel "100LIVE" will propose Chuseok gifts through 34 Chuseok special live broadcasts over two weeks starting from the 14th. It will showcase a total of 28 brand products, ranging from top brands in each product category such as Jeonggwanjang, O Hui·Whoo, LG Electronics, Daks, Philips, to fresh gift sets like Korean beef, fruits, and dried yellow corvina.

During the live broadcasts, customers can find products with specially reduced prices only on the broadcast day, as well as additional discount coupons and gifts. Especially in this live broadcast, customers can check the gift configurations in real time as if visiting the store, allowing them to carefully prepare gifts for their loved ones.

Representative broadcasts include the "Happycall Clere IH Frying Pan 2-Piece Set" on the 14th (Monday) at 6:30 PM, the "Hutech Massage Chair G9 Black Edition" on the 16th at 6:30 PM, limited to 30 units with a 54% discount, and the "Uiseong Garlic Korean Beef Practical Set No.1" on the 22nd at 6:30 PM, limited to 100 units with a 50% discount.

Meanwhile, on the 16th at 7:30 PM, a live broadcast for mutual growth with small business owners in cooperation with the Ministry of SMEs and Startups is also scheduled. It will sell traditional Korean food master Kisundo's traditional sauces, Wando abalone, and Cheongpungmyeongwol Korean beef.

This content was produced with the assistance of AI translation services.