2030 Searching for the Field... Golf Wear Becoming More Casual

[Asia Economy Reporter Yujin Cho] As the number of young golfers visiting the field has increased since the outbreak of the novel coronavirus infection (COVID-19), golf wear brands targeting them as the main consumer base are also expanding their presence.

LF, a lifestyle culture company (CEO Kyusik Oh), recently launched a new golf wear brand called 'Double Flag,' which incorporates the street casual sensibility of the 2030 generation. It maximizes a cheerful and free street casual vibe tailored to the tastes of the rapidly growing young golfers after COVID-19. Casual items such as sweatshirts and hoodies are enhanced with the functionality and details of golf wear.

Double Flag targets male and female golfers in their 20s and 30s who have a strong desire to emphasize a more casual and unique personality even on the field. It is a brand exclusive to select shops and online distribution channels preferred by this target group. The brand pursues a genderless style that can be easily worn by both men and women by playfully blending golf-specific details hidden in the street mood, and most items use high-quality imported European materials.

The brand identity (BI) of Double Flag visualizes two flags in a retro mood with a combination of blue and orange colors. One of the two flags represents 'Beginning,' and the other symbolizes 'Goal, Aspiration, Result (Finishing),' expressing the meaning of 'from the start to the end of golf, and from daily life to the ideal.'

Wide Angle, a performance golf wear brand with Nordic sensibility, has launched the ‘W.Angel Series’ for young female golfers. The W.Angel Series is a product line introduced for female golfers within Wide Angle’s representative performance line ‘W.Limited,’ featuring multifunctional properties such as elasticity, moisture absorption and quick drying, windproofing, and UV protection.

Products in this series focus on technical high-performance materials and apply stretch functional fabrics to enhance mobility. Various designs are proposed considering patterns, materials, and situations by time of day.

The ‘WL W.ANGEL Round Sweater’ and ‘WL W.ANGEL Block Collar Sweater’ are sweater products emphasizing femininity. They feature sophisticated color combinations that not only correct body lines but also provide comfort with functions such as stretchability and warmth retention. Particularly notable are the unique color schemes that attract attention, including intense red, refreshing mint, and feminine pink.

FILA Golf, operated by FILA Korea, recently released the colorful glove ‘FRG300 Premium Glove’ for stylish young golfers. The name FRG300 Premium Glove combines the first letters of the English spelling of FILA Golf Rainbow Glove and the number ‘300,’ which is known as the dream driving distance for golfers.

The glove’s vibrant colors and functional features that aid field performance are reflected in its name. True to the name Rainbow, it is available in five diverse colors: teal, orange, gray, green, and red, allowing users to choose according to their preferences.

Made from top-grade Cabretta sheepskin sourced from Ethiopia, the glove offers durability as well as a soft fit and tension. It is produced with the optimal leather thickness (0.35mm to 0.4mm) preferred by professional golfers, enhancing mobility and athletic performance. The three-dimensional grip pattern that fits snugly on the hand provides stable swings with excellent adhesion.

Considering the nature of gloves that tend to accumulate sweat, air holes and ventilation gaps between the fingers are incorporated throughout the glove to keep hands comfortable during rounds.

A FILA Golf representative stated, “We have introduced golf gloves with trendy color sensibility for young golfers who value both functionality and style. Since we offer differentiated design, functionality, and practicality not only in golf apparel and shoes but also in gloves, we believe this will be a unique proposal for golfers seeking stylish rounding looks this fall.”

This content was produced with the assistance of AI translation services.