Olivia Palermo Named New Ambassador for LG SIGNATURE... Targeting the Millennial Generation

LG Electronics has selected Olivia Palermo (photo) as the new brand ambassador to actively promote 'LG SIGNATURE' to the millennial generation.

[Photo by LG Electronics]

LG Electronics announced on the 11th that it has selected global fashion influencer Olivia Palermo as an ambassador to actively promote its premium brand ‘LG SIGNATURE’ to the millennial generation (those born from the early 1980s to the early 2000s).

LG Electronics explained that through digital campaigns using videos and photos, it plans to showcase how Olivia Palermo’s premium lifestyle harmonizes with the differentiated value of LG SIGNATURE.

The company expects the new ambassador to effectively communicate the brand value and authenticity of LG SIGNATURE to the millennial generation, which is rapidly emerging as a key consumer group.

Olivia Palermo, a U.S. national, is active as a fashion influencer, model, and actress, and operates a fashion brand bearing her name. She has gained attention from millennials by revealing her excellent fashion sense and premium lifestyle through the media and social networking services (SNS).

To promote the differentiated premium value of LG SIGNATURE, LG Electronics has selected top experts from various fields as LG SIGNATURE ambassadors. These include world-class female professional golfers Ko Jin-young and Park Sung-hyun, Misty Copeland, principal ballerina of the renowned American Ballet Theater, and wine critic James Suckling, all participating in LG SIGNATURE’s premium marketing.

LG SIGNATURE is an integrated brand encompassing LG Electronics’ premium home appliances that focus on ▲performance centered on essentials ▲refined beauty ▲innovative usability. So far, LG SIGNATURE products include 10 types: OLED TVs, refrigerators, washing machines, dryers, humidifying air purifiers, air conditioners, top-freezer refrigerators, wine cellars, ovens, and dishwashers.

Olivia Palermo said, “A premium lifestyle always makes me feel my best,” adding, “LG SIGNATURE creates a perfect premium lifestyle by combining not only the luxurious value felt in simplicity but also the utility of technology with aesthetic value.”

Kim Jin-hong, Executive Vice President and Head of LG Electronics’ Global Marketing Center, said, “The overwhelming performance and design of LG SIGNATURE will surprise customers pursuing a premium lifestyle,” and added, “We will strengthen premium marketing targeting the millennial generation, which is establishing itself as a new consumer group, to communicate LG SIGNATURE’s differentiated customer value.”

This content was produced with the assistance of AI translation services.