'Corona Contactless Admission War'... Must Catch at a Glance to Win

Gyeongnam Jeongbodae, 'University Where Admission Means Employment, Graduate Edition' Gains Huge Response on SNS
SK Hynix, Hyundai Mobis, Hong Kong Companies Showcase Various Successful Employment Stories

Gyeongnam Information College is conducting a non-face-to-face admissions promotion campaign with a series of six episodes featuring graduates.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] How to captivate freshmen by highlighting a high employment rate?

An unusual idea that appeals to the employment rate through non-face-to-face admission promotion advertisements at universities with high employment rates is catching attention.

Although it is the recruitment season for freshmen for the 2021 academic year, each university has found it difficult to conduct the usual high school visit admission promotions due to the impact of COVID-19.

Gyeongnam Jeongbo University quickly shifted its main focus to non-face-to-face promotion using SNS. Since September, the university has been presenting the “University where admission means employment, graduates edition” through official university SNS such as Facebook and Instagram. There are a total of six episodes featuring graduates as models.

They created story cards about 100 graduates who have firmly built their careers and are shining in their positions, including those who have taken their first steps in social life, and are actively conducting non-face-to-face promotions targeting high school students, current students, and citizens of Busan.

The story cards include ▲ Park Se-jun from the Landscape and Civil Engineering Design Department, who completed a master's course at Seoul National University after graduation and is currently working as a global landscape designer in Hong Kong ▲ Gwak Chang-min and Kim Seung-hyun from the Mechanical Department, who joined POSCO together with their classmates ▲ Kim Tae-hyung from the Automotive Department, who graduated from an automotive-related high school and university, served as a vehicle maintenance soldier, and joined Hyundai Mobis this year, known as “only sees cars” ▲ Yoo Sang-woo from the Nursing Department, who became a firefighter after being a male nurse ▲ Song Seung-min and Park Ik-hyun from the Electronics Department, who joined SK Hynix with a starting salary of 40 million KRW ▲ Kim Jae-hwan from the Shoe Fashion Industry Department, who re-enrolled after graduating from a four-year university and joined a French sports brand company ▲ Lee Sung-hoon from LG Electronics (Electronics Department) ▲ Choi Eun-jin from Korea University Hospital (Nursing Department) ▲ Lee Ji-yeon from Busan National University Dental Hospital (Dental Hygiene Department), among other graduates who found employment related to their majors, with diverse stories produced with trendy copy and visuals that catch the eye.

Professor Choi Gye-young, head of the Public Relations Office at Gyeongnam Jeongbo University, said, “As a result of a survey conducted targeting high school students, ‘employment’ was selected as the word most associated with Gyeongnam Jeongbo University.”

Professor Choi added, “We planned this to show the real successful employment stories of graduates and to instill dreams and hope of ‘I can do it too’ to many high school students who are worried about choosing a university and their future career paths. It is receiving good responses not only from high school students but also from current students.”

After completing the 100 graduates edition, Gyeongnam Jeongbo University plans to continue with editions introducing the university’s excellent infrastructure such as the ‘Professors edition’ and ‘Facilities edition.’ In addition to promotion using story cards, the university is focusing on publicizing its excellence through various non-face-to-face media by recruiting YouTube creators and university ambassadors among current students and graduates.

The university will conduct the first round of early admission for the 2021 academic year from the 23rd to October 13th. A total of 2,536 students will be recruited: 1,394 under the General High School Special Admission, 909 under the Specialized High School Special Admission, 133 under the University’s Own Special Admission (non-curricular), 80 under the Linked Education Admission, and 20 under the Equal Opportunity Special Admission.

This content was produced with the assistance of AI translation services.