Hyundai Motor Launches 'H2U' Hydrogen Energy Promotion Campaign in Europe

[Asia Economy Reporter Suyeon Woo] Hyundai Motor Company announced on the 10th that it will launch the 'H2U (Hydrogen to you)' campaign, starting in the European region, to promote the value of sustainable energy hydrogen.

Hyundai Motor selected Berlin, Germany, in Europe as the starting point of the campaign to secure a pioneering image of hydrogen technology through the hydrogen electric vehicle Nexo and to establish global leadership in hydrogen energy. Germany currently has more than 60 hydrogen charging stations and is aggressively pursuing hydrogen-friendly policies, including plans to expand to 400 charging stations and 270,000 hydrogen vehicles by 2023.

The 'H2U' campaign by Hyundai Motor will run for one year from September this year to August next year, involving experts and celebrities (hereinafter influencers) from various fields participating in test drives of the hydrogen electric vehicle Nexo. Through this, Hyundai plans to deliver diverse content (videos and SNS, etc.) highlighting its leadership in hydrogen fuel cell technology, sustainable future mobility, and the establishment of a hydrogen ecosystem.

Hyundai Motor plans to create content by securing professionals active in Germany and the European region, such as Alexibexi, a German tech YouTuber; Don Dahlman, a future mobility journalist; Nicole Scott, a tech journalist and founder of MobileGeeks; and JP Kramer, an automotive influencer.

Additionally, Hyundai will collaborate with lifestyle-based influencers such as fashion model Tony Dreyer Adenuga, science YouTuber Jacob Botemps, and architectural photographer Konrad Langer to present easy and enjoyable hydrogen content in everyday life.

Hyundai Motor will make various influencer contents from the 'H2U (Hydrogen to you)' campaign easily accessible to customers through the Hyundai Worldwide website and maintain continuous communication. Next year, the campaign will be expanded to major global cities in Asia and North America.

Jowon Hong, Vice President of Hyundai Motor's Customer Experience Division, said, "This campaign was planned to create an opportunity to inform global customers about the infinite future value of hydrogen through renowned European experts and influencers." He added, "We will continue various campaigns to promote the vision of a hydrogen society, including hydrogen electric vehicles and hydrogen energy."

This content was produced with the assistance of AI translation services.