Easy Budget Phone Activation at 'Emart24'... Hello Mobile SIM Cards on Sale

[Asia Economy Reporter Joeslgina] LG HelloVision announced on the 10th that it will start selling SIM cards of the budget phone brand ‘Hello Mobile’ at all stores nationwide in partnership with convenience store operator Emart24.

Accordingly, consumers can now easily purchase and activate budget phone SIM cards at nearby convenience stores as if buying daily necessities, without visiting a dealership. Emart24 has more than 5,000 stores nationwide.

LG HelloVision expects to expand accessibility to budget phones through convenience store SIM sales, as more customers have been visiting convenience stores instead of multi-use facilities following the recent spread of the novel coronavirus (COVID-19). According to last year’s internal survey, convenience stores were the first channel through which 1 in 10 people recognized SIM cards.

With this partnership, LG HelloVision has expanded fee plan options and significantly improved accessibility by enabling self-activation within 5 minutes online.

First, LG HelloVision segmented the needs of convenience store visitors and launched three exclusive SIM fee plans for ‘Emart24’: ▲ ‘Emart Safe SIM 11GB (33,000 KRW)’, a steady seller unlimited plan for data heavy users ▲ ‘Emart SIM 7GB 180 minutes (17,900 KRW)’, a practical plan with slim communication fees and reasonable data ▲ ‘Emart Safe SIM 500MB 50 minutes (7,920 KRW)’, an ultra-economical data safe plan. Customers can also switch to their desired fee plan among 33 SIM products sold on the Direct Mall.

Additionally, the introduction of ‘self-activation’ has simplified the SIM usage process. After purchasing a SIM, customers can visit the Direct Mall (direct.lghellovision.net) and complete self-activation within 5 minutes after signing up. They can keep their existing phone number by simply replacing the SIM in their device. Using partner cards (Hyundai Card or Lotte Card) offers an additional discount of up to 20,000 KRW per month depending on the previous month’s spending.

Unique promotions have also been prepared. From today for one month, all customers who purchase and activate Hello Mobile SIM cards at Emart24 stores will receive an ‘Emart24 gift certificate’ worth up to 20,000 KRW. Furthermore, by next month, 24 customers will be separately drawn to receive premium wireless vacuum cleaners or electric massage guns as gifts.

Woo Sangyang, head of LG HelloVision’s Mobile Business Group, said, “We hope this partnership will be a signal of a mutual ‘win-win strategy’ that expands Hello Mobile’s SIM accessibility and increases Emart24’s customer attraction effect. Hello Mobile will continue to broaden customer touchpoints through continuous innovation in distribution channels and lead the establishment of a reasonable ‘SIM life.’”

This content was produced with the assistance of AI translation services.