Changwon City, Jungmun City Newspaper Launches Global City Marketing with 'Nihao Changwon'

Conducting Public Diplomacy with Sister Cities and International Organizations in the Greater China Region

The Chinese newsletter 'Nihao Changwon' published by Changwon City. (Photo by Changwon City)

[Asia Economy Yeongnam Reporting Headquarters, Reporter Hwang Choi Hyun-joo] Changwon City in Gyeongnam announced on the 8th that the Chinese-language city newsletter 'Nihao Changwon,' published by the city, is playing a significant role in global city marketing.

As the first local government in the country, Changwon City has been producing about 1,000 copies quarterly of the Chinese newspaper 'Nihao Changwon' since September 2016 to promote the Chinese-speaking region. These are sent domestically and internationally to Chinese sister cities, Korean diplomatic missions, international organizations, and convention centers.

The Nihao Changwon newspaper contains various news including major city administration, Changwon’s festivals, cultural tourism, economy, and international exchanges, playing a major role in attracting the attention of the Chinese-speaking region to Changwon.

The 17th issue published this month includes key city administration contents such as ▲ the opening of the 2020 Korea-World Business Week ▲ the opening of Changwon Arboretum, which has the country’s largest cactus greenhouse ▲ the inauguration of the 'Changwon Artificial Intelligence Research Center,' developing the world’s top AI technology ▲ the 2020 Changwon Sculpture Biennale ▲ and the opening of Changwon City’s online trade platform ‘Cupid Center.’

The city’s production of the Chinese-language newsletter is based on the recognition of the close relationship with China, including Korea-China foreign trade, in the global society, and aims to proactively promote exchanges with China.

Park Jin-yeol, Director of Economic and Job Affairs at Changwon City, said, “We will make the newspaper richer with excellent policies of Changwon City so that it can expand the new Changwon city in China and serve as strategic city marketing to positively impact Changwon’s economy.”

This content was produced with the assistance of AI translation services.