"CJ O Shopping Launches 'M12' with New Products Released Monthly"
Proposal to timely suggest products in styles matching trends
Monthly themes decided through thorough customer research... September 'Eco', October 'Disney'
[Asia Economy Reporter Lim Hye-sun] CJ ENM O Shopping Division is launching a new concept fashion brand M12 on the 8th, which releases new products with a new concept every month.
While conventional fashion brands typically introduce new products according to the four seasons of spring, summer, fall, and winter, M12 applies a new concept by setting a theme each month and presenting products accordingly. This is based on the judgment that even a three-month season is now too long to follow trends. It is also part of the 'seasonless' trend that introduces new products regardless of the season.
M12 means "12 new things to look forward to every month." Through collaborations with famous domestic stylists, fashion designers, and global brands, it plans to refresh consumers' wardrobes every month.
The monthly theme selection was based on thorough customer research. The theme for this September is "Eco." The O Shopping Division will showcase leather-like material hooded safari jackets and pants, as well as denim jackets, on CJ O Shopping broadcast at 7:35 PM on the 9th. The safari jackets and pants replicate the feel of real leather while offering comfort and practicality. To commemorate the brand launch, all customers who purchase the broadcast products and leave a product review on CJmall will receive a cross bag as a gift.
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The theme for October is "Disney," featuring field jackets, sweatshirts, and brushed denim with Disney characters. November's theme is "Wool," planning high-quality material coats and other products, and December will prepare themes and products suitable for the year-end. The O Shopping Division will hold a subscription event starting this month, where VIP customers who purchase at least one product released from September to December will receive next year's monthly representative products for free.
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