Dongwon The Banchan Increases 'Premium Charyesang' Quantity by 50% Ahead of Chuseok Amid COVID-19

[Asia Economy Reporter Choi Saeng-hye] Dongwon Home Food's online grocery market ‘The Banchan&’ announced on the 8th that it will operate a pre-order event where customers can conveniently purchase everything from premium Charyesang (ancestral ritual table) to popular holiday foods non-face-to-face, in response to the spread of the novel coronavirus (COVID-19).

This year’s Chuseok is expected to see a significant increase in consumers preparing holiday foods online, as visiting hometowns has become difficult due to the spread of COVID-19 and preparing holiday dishes by oneself has become more challenging than in previous years. In fact, since the end of last month when social distancing was strengthened to level 2.5, The Banchan&’s daily order volume has increased by about 38% compared to before, and the order volume during this Chuseok holiday period is expected to increase even more significantly.

The product expected to see the largest increase in orders this Chuseok on The Banchan& is the ‘Premium Charyesang.’ The Premium Charyesang is a product designed to conveniently receive a Charyesang prepared with carefully selected ingredients. Since its launch in Chuseok 2018, it has continued to sell out limited quantities every holiday, and especially for this holiday, the prepared quantity has increased by 50% compared to previous years in anticipation of increased orders. Reservations for the Premium Charyesang can be made until the 23rd, and delivery will be made collectively on the 30th.

Additionally, The Banchan& is running a ‘Chuseok Pre-Order Event’ until the 20th, where customers receive up to 20% of their purchase amount back as The Banchan points when purchasing various holiday foods and food gift sets.

The holiday foods featured in the Chuseok pre-order event include popular holiday items such as handmade assorted jeon (Korean pancakes), LA galbi (grilled short ribs), galbijjim (braised short ribs), japchae (stir-fried glass noodles), etc. In particular, handmade assorted jeon is a category that sees a significant increase in orders during the holiday season due to the labor-intensive cooking process. Additionally, small-quantity products have been prepared for single-person households who cannot be with their families during the holiday.

The Banchan& also offers food gift sets during the Chuseok pre-order event. These include various gift sets from Dongwon Group affiliates such as Dongwon Bluefin Tuna Sashimi Set, Dongwon Tuna Gift Set, Geumcheon Meat Korean Beef Set, as well as fruit sets like apples and pears, and sets of domestic specialty products such as nuts and mushrooms.

This content was produced with the assistance of AI translation services.