Hanssem's 50th Anniversary: "Contributing to Human Progress Through Residential Environment Improvement"

Kitchen→Furniture→Remodeling, Creating a New Paradigm for Residential Spaces
New 50 Years to Open Future Living Environment with 'Smart Home·City' Realization
Presenting Mid- to Long-Term Growth Roadmap, Challenging to Become the World's Leading Company in Residential Environment Sector with 10 Trillion KRW Sales

Hanssem 50th Anniversary Emblem. [Image=Hanssem]

[Asia Economy Reporter Kim Jong-hwa] Comprehensive home interior specialist company Hanssem Co., Ltd. celebrated its 50th anniversary on the 9th. Marking its 50th anniversary, Hanssem declared its future leap as a 'smart home, smart city company' based on its founding spirit of "contributing to human progress through the improvement of living environments."

To leap from the strongest domestic company in the housing environment sector to the world's strongest company, Hanssem aims to design homes and cities integrated with digital technology to create new solutions for future living environments.

◆Making the Kitchen the Center of the Home

Starting in 1970 with a store of about 7 pyeong and a vinyl greenhouse factory, Hanssem has grown into Korea's top comprehensive home interior company with sales of 2 trillion won. Through business expansion from kitchens to furniture, interior, and building materials, it has written a "new paradigm of living environments."

Hanssem accelerated the spread of modern standing kitchens during the era of traditional kitchens and led the transformation of kitchens from spaces for housework to spaces for living and leisure. Beginning with the desire to reduce the excessive housework burden on housewives, Hanssem's kitchen business helped transform kitchens into "family spaces" rather than "housework" by popularizing standing kitchens in homes nationwide.

◆A Company Creating Spaces, Not Just Furniture

In 1997, Hanssem expanded from a kitchen company to a full-fledged furniture company and began selling "spaces" rather than just "furniture." While other companies sold individual pieces of furniture separately, Hanssem introduced "living room products" combining sofas, cabinets, and tables, and stores were set up to showcase entire bedrooms and living rooms, selling the whole space as a package.

Entering the housing remodeling market in earnest in the 2000s, Hanssem applied a consistent production system from the automotive industry to interior construction, concretizing the concept of creating living spaces. The entire process from consultation to design, construction, and after-sales service was unified, and standardized package products combining kitchens, bathrooms, windows, flooring, and doors were developed.

Based on deep research on living spaces, the "Hanssem Rehouse Package" product was born, offering excellent residential convenience and design completeness, reducing the entire house construction period from up to a month to about a week, and dramatically improving quality.

Furthermore, Hanssem regularly studies changes in Korean lifestyles and applies them to product development to create not just pretty and visually appealing interiors but livable "living spaces." Hanssem's corporate motto, "A place you want to go, a place you want to stay," embodies this philosophy toward living spaces.

◆Endless Evolution Over 50 Years, No.1 in Every New Business Field

Based on its philosophy of living spaces and lifestyles, Hanssem has never lost its No.1 position in every new business field domestically. It ranked No.1 in the kitchen furniture sector in 1986, and four years after starting its furniture interior business in 1997, it reached No.1 in 2001. In 2013, it became the first furniture company to join the 1 trillion won sales club, and in 2017, four years later, it achieved 2 trillion won in sales.

Hanssem continuously created new future visions and growth engines whenever market saturation and change were needed, moving from No.1 in kitchens to No.1 in furniture and interior remodeling. This remarkable achievement was based on pioneering management system adoption ahead of its time.

In 1999, Hanssem introduced an ERP system (Enterprise Resource Planning) that integrated headquarters, factories, hundreds of distribution channels, and thousands of construction workers into a computerized management system, realizing the long-dreamed "3-day delivery, 1-day construction" in the furniture industry.

Additionally, through the introduction of a construction seat system (nationwide permanent construction network), supply chain management (SCM) systems, and integrated after-sales service systems, Hanssem achieved cost reduction, quality, logistics, design innovation, and service improvement. Currently, the 3D design system ‘Home Planner,’ which holds blueprints of millions of Korean households in its database, allows customers to visualize their dream living spaces during consultations.

◆Building New Solutions for Future Living Environments with an Online Interior Platform

On its 50th anniversary, Hanssem has set a mid- to long-term roadmap to leap from the strongest domestic company in the housing environment sector to the world's strongest company in this field through the full-scale digital home interior business.

First, based on 50 years of accumulated data and know-how on living environments, Hanssem plans to combine digital technology and online platforms with its Rehouse business to achieve 10 trillion won in sales and establish the foundation for global Hanssem's challenge. The next goal is to complete world-class competitiveness based on domestic success models and leap into the global market as Global Hanssem.

Based on this, Hanssem plans to create a business model combining remodeling with home appliances and IT technology to present new solutions for future living environments. While Hanssem's past 50 years were based on kitchens, furniture, interior, and building materials businesses, the next 50 years will realize smart homes and smart cities and leap forward as a top 10 global company.

Hanssem Chairman Kang Seung-soo said, "Over the past 50 years, Hanssem has strived to improve customers' living environments to better places and enable happier lives," adding, "The next 50 years will realize the founding spirit of 'contributing to human progress through improving living environments' through smart homes and smart cities."

This content was produced with the assistance of AI translation services.