Emart24 Launches Exclusive 'G7' Equivalent to Four Glasses of 'Teumsae Wine'

Satisfying Diverse Customer Needs Through Wine Volume Segmentation
Commemorative Launch Discount: 6,900 KRW Throughout September

[Asia Economy Reporter Lim Hye-seon] Convenience store Emart24 has exclusively launched three types of 500ml G7 wines on the 8th, reflecting the segmented needs of customers.

The 500ml wine size is a medium between regular wine (750ml) and small-sized wine (100ml~375ml), and this is the first time Emart24 is selling 500ml wine.

A bottle of wine (750ml) contains about 7 to 8 glasses, which can be burdensome to drink alone, and once opened, the wine should be consumed within 5 days even if stored properly to enjoy its taste. Also, mini wines in the amount of one or two glasses (100ml~375ml) may feel insufficient for solo drinkers who enjoy wine.

Emart24 reflected the needs of solo drinkers who struggle between 'burden' and 'insufficiency' by planning a 500ml wine, equivalent to 4 glasses, through collaboration with importers and wineries.

The three types of G7 wine (500ml) (Cabernet Sauvignon, Merlot, Chardonnay) are priced at 8,900 won each, and to commemorate the launch, they will be sold at a discounted price of 6,900 won throughout this month.

Emart24's strategy is to attract customers with diverse needs by expanding small-sized wines and introducing new sizes that meet customer demands, in line with the increasing trend of one- to two-person households.

In fact, Emart24 has been strengthening its small-sized wine products since the beginning of this year by introducing eight types of mini wines in various forms such as pouches, bottles, and cups. The number of small-sized wine products has expanded from about 30 types last year to about 50 types this year, and sales of small-sized wines under 375ml in the first half of this year increased by 125% compared to the previous year.

This content was produced with the assistance of AI translation services.