"Share a Warm Meal with Baemin"

Partnering with World Vision for the 'Gift of Love Lunchbox' Campaign

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, the operator of 'Baedal Minjok' (hereinafter Baemin), announced on the 7th that it will collaborate with the international relief and development NGO World Vision (Chairman Yang Ho-seung) to carry out the 'Gift of Love Lunchbox' campaign.

The Gift of Love Lunchbox campaign allows customers to donate the price of one lunchbox (3,300 KRW) through the Baemin app, and Baemin will additionally support with a meal coupon worth 10,000 KRW per lunchbox. The donation amount can be freely entered by customers from a minimum of 3,300 KRW up to 100,000 KRW. If a customer donates the price of 30 lunchboxes (99,000 KRW), Baemin will donate 300,000 KRW.

Love Lunchbox, which World Vision has been conducting for 20 years this year, is a sponsorship project that provides lunchboxes prepared by professional nutritionists to vulnerable groups so that they can have a balanced meal once a day.

The lunchboxes and meal coupons collected through this campaign conducted on the Baemin app will be delivered to children and adolescents under the age of 18 at risk of food insecurity at World Vision centers located in eight regions nationwide. Kwon Yong-gyu, Head of Partnership Cooperation at Woowa Brothers, said, "We hope that the Love Lunchbox will be a small help for children to have a healthy daily life," and added, "We will strive to spread a culture of everyday donations that deliver warm hearts anytime and anywhere through Baemin."

This content was produced with the assistance of AI translation services.