One in Three LG Dryers Sold... Integrated 'Tromm WashTower'

Maximizing Design Space Efficiency
Applying Tours Team for Deodorization and Sterilization

One-body Washer Dryer LG Tromm WashTower

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 7th that its one-body washer-dryer 'Tromm WashTower' has accounted for more than 30% of the company's domestic dryer sales since its launch in May. This means that one out of three customers purchasing an LG dryer chooses the WashTower.

LG Electronics explained that the space efficiency of the integrated one-body design is receiving positive responses from consumers due to reduced space for washing and drying caused by apartment kitchen and balcony expansions.

It features convenient management of laundry and filters without the need for a separate pedestal. The WashTower is approximately 87mm shorter in height compared to installing a 21kg drum washer and a 16kg dryer vertically stacked.

With growing interest in hygiene, the steam function is also contributing to the growth of LG dryers. Among LG Electronics' domestic dryer sales, products using TrueSteam?which boils water at 100 degrees Celsius to help deodorize and sterilize?accounted for more than 80% as of last month.

The proportion of dryers with steam function, which was 30% at the time of release in March, has steadily maintained over 80% since June. The Tromm WashTower is an integrated product with a steam dryer on top and an AI DD washer on the bottom. The one-body laundry control panel located in the middle of the WashTower is convenient as it no longer requires reaching far or using a remote control compared to before.

The Tromm WashTower connects the lower washer and upper dryer without the need for a separate smartphone app or wired connection. When the washer completes a washing course, it transmits the information to the dryer, which then automatically sets the most suitable drying course.

Additionally, according to tests conducted by the global certification body Intertek, the 'One Shirt Course' completes washing and drying in 35 minutes. This is useful when a single shirt is urgently needed before going out.

The design is stylish and minimal. The WashTower achieves a smooth seamless design by eliminating unnecessary lines and spaces.

An LG Electronics official said, “The one-body design, TrueSteam, large capacity, and excellent space efficiency of the integrated washer-dryer WashTower are providing customers with a different level of value.”

This content was produced with the assistance of AI translation services.