7 Million Won Wine · 2 Million Won Gulbi... Lotte Department Store Conducts Chuseok Gift Pre-Sale

500 Agricultural, Livestock, and Seafood Products, Processed Foods, and Household Items Prepared
Targeting Customer Preferences with Premium, Regional Specialty Products, and Healthy Foods

[Asia Economy Reporter Seungjin Lee] Lotte Department Store will conduct the main sales of Chuseok gift sets at all stores for 23 days from the 7th to the 29th.

According to Lotte Department Store on the 6th, this Chuseok, they have prepared over 500 items including Prestige and Premium gift sets, regional specialty product sets, and eco-friendly animal welfare gift sets, expanding the range of choices. In particular, due to the increase in demand for sending gifts instead of visiting hometowns amid the COVID-19 pandemic, the quantity of premium and popular gift sets has been expanded by more than 20%.

First, for customers preparing elegant gifts, the ‘Prestige Gift Set’ has been prepared. Representative items include the 'L-NO.9 Set (limited to 100 sets)', a Hanwoo beef set of the highest grade among 1++ grade Hanwoo, priced at 1.7 million KRW; the 'Yeonggwang Beopseongpo Gulbi Set Emperor', made by carefully selecting rare yellow corvina, priced at 2 million KRW; the ‘KS 1994 Old Vintage Grand Cru Set (limited to 2 sets)’, composed of wines from a winery representing the five great ch?teaux classified as first-class in Bordeaux, France, the center of world wine, priced at 7 million KRW; and the 'Premium Fresh Truffle (Songro Mushroom) Set', known as the 'diamond underground' and one of the world's three great delicacies, priced at 550,000 KRW.

Additionally, ‘Regional Representative Gift Sets’ have been prepared. For the Honam region, the 'Heuksando Honggeo Set (limited to 10 sets)' is priced at 550,000 KRW, the 'Mokpo Semi-dried Byung-eo Set (limited to 50 sets)' at 250,000 KRW, and the 'Premium Haechang Fresh Makgeolli Set (6 bottles)' at 900,000 KRW. For the Yeongnam region, the 'Geoje Emperor Hanwoo No.1 Set' is priced at 360,000 KRW, 'Shim Deoksoon Master Changnyeong Dried Persimmons (24 pieces)' at 60,000 KRW, and the 'Samcheonpo Octagonal Hanji Box Noble Anchovy Set' at 200,000 KRW.

Considering the recent surge in customer interest in healthy food, eco-friendly and animal welfare gift sets certified by the government and raised in farms with comfortable breeding environments are also introduced. Representative items include the 'Eco-friendly Cooked Hanwoo Set' priced at 320,000 KRW and the 'Animal Welfare Pork Set' priced at 98,000 KRW.

For fruits, in addition to the traditionally popular apple and pear sets, the number of gift sets including unique imported fruits and Shine Muscat grapes has been increased. Especially, gift sets containing Shine Muscat, which has been gaining popularity day by day, have been significantly expanded, creating unique combinations mixed with apples, pears, and collaborations with wine.

With increased interest in health due to COVID-19, additional health gift sets have been prepared, including royal jelly and propolis gift sets that can help boost basic immunity, as well as stick-type premium red ginseng for easy consumption.

Reflecting the ongoing home meal trend, a variety of PB brand gift sets, meal kit gift sets, and convenient small-pack gift sets that can be enjoyed at home have been prepared, and the quantity of imported ingredient gift sets such as oils and balsamic vinegar has also been expanded by 20%.

This content was produced with the assistance of AI translation services.