Cellreturn Launches Viditu Brand Targeting the MZ Generation

[Asia Economy Reporter Yujin Cho] Beauty healthcare specialist Cellreturn announced on the 4th that it will launch a new brand BD2 targeting the MZ generation.

Cellreturn launched the new brand for the MZ generation to attract the main customer base of people in their 20s and 30s who lead consumer trends. BD2 plans to develop storytelling as a brand that provides fun and valuable experiences, considering the consumption style of the MZ generation who value their own tastes and values.

The first lineup of BD2 is the 'Finger Cleanser' equipped with an auto finger sensor. The BD2 Finger Cleanser is a silicone brush-type vibration cleanser product, characterized by easy operation simply by inserting a finger into the band. The fine vibration at about 11,000 times per minute helps effectively cleanse by washing pores multiple times faster than hands.

The cute design resembling a macaron and the lively colors stand out. It is compact enough to fit in one hand and comes in three lively and stylish colors: purple, lime, and pink. Using a non-toxic silicone brush, it is safe and practical with IPX6 waterproof rating, allowing use even during showers.

To commemorate the brand launch, BD2 is recruiting 'BD2 Y.O.U Creators' who will act as BD2 models and supporters until the 13th. During the activity period, the top three creators selected through mission performance evaluation will receive a total prize of 3 million KRW and an LED mask.

There is also a slot machine-type lottery event called the 'Color Play Box' event. By clicking the slot machine button on the Cellreturn official mall event page, a color is randomly assigned, and if selected as the winning color, participants can receive two gifts worth a total of 70,000 KRW.

Lastly, a 'Real Review' writing event is being held. All reviewers who purchase the BD2 Finger Cleanser and write a photo review will receive cleansing water, and the top 8 reviewers will be awarded a 'Swarovski Heart Ribbon Necklace.' The Real Review event runs until the 30th of next month.

A Cellreturn official said, "We plan to communicate with the MZ generation, who have established themselves as a powerful consumer group leading trends, through an 'ontact' method," adding, "We will continue to introduce various products that can provide new beauty experiences through communication and empathy with the MZ generation."

This content was produced with the assistance of AI translation services.