Three SK Innovation-Nurtured Social Enterprises Enter Hyundai Department Store's 'Green Friends Hall'

[Asia Economy Reporter Hwang Yoon-joo] Social enterprises supported by SK Innovation?Grapelab, Mongsenoo, and Wooshisan?will be launched on Hyundai Department Store's official online mall, The Hyundai.com, on the 4th.

Hyundai Department Store newly opened the 'Green Friends Hall' on The Hyundai.com for selling eco-friendly and ethical corporate products, selecting companies that align with these values. The three social enterprises fostered by SK Innovation were chosen. In addition to SK Innovation, the Green Friends Hall includes over 70 partner companies supported by six organizations: Haengboknarae, Korea Environmental Industry & Technology Institute, Korea Upcycle Center, Korea Ethical Fashion Network, Root Impact, and others.

Hyundai Department Store's Green Friends Hall is designed to enable consumers to make conscientious purchases by buying eco-friendly and ethical products online, promoting value-based consumption and supporting win-win growth with small and medium-sized enterprises.

Since 2017, the three social enterprises entering the Green Friends Hall (Grapelab, Mongsenoo, Wooshisan) have been selected as Star Social Enterprises and have received business consulting, promotion, marketing, and other support leveraging SK Innovation's capabilities and infrastructure.

Grapelab will showcase diaries, portable multi-stands, and other products made from sugarcane, coconut, and discarded magazines in the Green Friends Hall. Mongsenoo offers fashion apparel such as jackets made by recycling discarded PET bottles, and Wooshisan presents eco-friendly tumblers and upcycled cross bags.

Hyundai Department Store and social enterprise supporters plan to provide management support and sales channel assistance to partner companies in the Green Friends Hall. In particular, Hyundai Department Store will select key brands for marketing consultation and support offline sales channels, including entry into Hyundai Department Store’s own curated shops.

Meanwhile, to commemorate the opening of the Green Friends Hall, Hyundai Department Store is holding an 'Eco-friendly Product Special Sale' until the 6th, with participation from 37 brands including Grapelab, Vegan Tiger, and Gru. Additionally, until September 10th, a 10% discount coupon will be offered for all products in the Green Friends Hall, along with an extra 5% H Point accumulation benefit.

This content was produced with the assistance of AI translation services.