5G New Model Launch... Z Flip LTE Price Drops to 890,000 KRW Range

Galaxy Z Flip unveiled at Samsung Electronics Galaxy Unpacked held in San Francisco last February

[Asia Economy Reporter Seulgina Cho] The launch price of Samsung Electronics' LTE foldable phone 'Galaxy Z Flip,' released earlier this year, has been further reduced. This is a result of efforts to clear inventory of the previous model following the unveiling of the new smartphone 'Galaxy Z Flip 5G,' which adds 5G connectivity to the existing Z Flip. With the price cut of about 300,000 KRW compared to the initial launch price, consumers can now purchase the LTE model for as low as 890,000 KRW including carrier subsidies.

According to the three major carriers SK Telecom, KT, and LG Uplus on the 4th, the Galaxy Z Flip LTE model's launch price was lowered to 1,342,000 KRW after the 5G model was revealed this month. This follows previous reductions from 1,650,000 KRW at the LTE model's launch in February to 1,496,000 KRW in May, marking another price cut.

However, the official subsidies offered by the three carriers for the Z Flip LTE model remain unchanged. The Galaxy Z Flip subsidy is up to 442,000 KRW from SK Telecom, 400,000 KRW from KT, and 450,000 KRW from LG Uplus. With the recent price cut, consumers purchasing the Galaxy Z Flip with subsidies can reduce their out-of-pocket cost to as low as 892,000 KRW.

In the telecom market, after a new flagship smartphone is unveiled, carriers often promote inventory clearance by lowering the official launch price or increasing subsidies for the previous model. Particularly, reducing the official launch price of a previous model after some time has passed since its release is a pricing strategy commonly used by Apple. Samsung Electronics also lowered the launch price of the Galaxy Fold, released last year, by about 400,000 KRW to 1,998,700 KRW after unveiling the Galaxy Z Flip and Galaxy S20 series at the February Unpacked event.

Samsung Electronics is preparing for the pre-order sales of the Galaxy Z Flip 5G model on the 11th and its official launch on the 18th. The price is set at 1,650,000 KRW, the same as the LTE model's launch price.

The Galaxy Z Flip is a foldable phone that folds vertically along the horizontal axis. When folded, it is compact with a screen size in the 4-inch range, offering excellent portability, and when unfolded, it becomes a large-screen smartphone with a 6.7-inch display. The only difference between the Galaxy Z Flip 5G and the original Z Flip is the inclusion of a 5G modem chip.

This content was produced with the assistance of AI translation services.