CJ CheilJedang Launches 'Baeksul Rich Sesame Oil' Gift Set for 'Jipbapjok' Consumers

[Asia Economy Reporter Lee Seon-ae] CJ CheilJedang announced on the 4th that it has launched the 'Baeksul Richly Nutty Sesame Oil' gift set, which enhances taste quality and practicality, ahead of the upcoming Chuseok holiday.

This gift set was planned reflecting the recent trend of increasing demand for cooking ingredients amid the rise of 'home meal' consumers. It is composed of the recently upgraded and well-received ‘Baeksul Richly Nutty Sesame Oil.’ The main products come in two types: Set 1 (can type 430ml*3EA) priced at 31,800 KRW, and Set 2 (can type 430ml*1EA, bottled oil 300ml*2EA) priced at 25,800 KRW.

'Baeksul Richly Nutty Sesame Oil' uses a low-temperature pressing method to further enhance the sesame oil’s inherent ‘nutty’ flavor by reducing the characteristic bitterness and burnt taste of sesame oil while preserving the natural nuttiness of sesame seeds. It is popular as a cooking ingredient that can be used in various dishes such as seasoned dishes, stir-fries, and braises.

Reflecting the recent untact trend, Baeksul sesame oil gift sets will expand online sales channels and conduct consumer promotions. Until the 20th of this month, an online event titled 'The #RealNuttyFlavor Found by Low-Temperature Pressing, Baeksul Richly Nutty Sesame Oil is the Real Deal!' will be held. Participants can join by watching unique recipe videos of 'Baeksul Richly Nutty Sesame Oil' and voting for the recipe video they want to try or answering quiz questions. Prizes such as limited edition eco-friendly premium gift sets of 'Baeksul Richly Nutty Sesame Oil,' wireless vacuum cleaners, and toasters will be awarded through a draw.

CJ CheilJedang plans to strengthen its position as the number one sesame oil gift set brand this Chuseok by increasing awareness of ‘Baeksul Richly Nutty Sesame Oil.’ Baeksul sesame oil has been the overwhelming market leader in the sesame oil gift set market for the past three years with a market share of over 64%, earning consumer love and trust. A CJ CheilJedang official said, “We hope the ‘Baeksul Richly Nutty Sesame Oil’ gift set, with its enhanced taste quality, will be a Chuseok gift that adds joy and convenience to cooking for consumers such as the ‘home meal’ crowd.”

This content was produced with the assistance of AI translation services.