AK Plaza, Limited Release of Craft Beer 'Neoege Mutneunda'

[Asia Economy Reporter Seungjin Lee] AK Plaza announced on the 4th that it has launched a limited edition craft beer for the first time among department stores.

The craft beer introduced by AK Plaza is a collaboration with the brewery specialty brand ‘Playground Brewery’. Due to the recent increase in demand for beer, driven by the popularity of 'home drinking' amid the COVID-19 pandemic, this project was planned.

AK Plaza designed the beer cans by parodying the poem ‘I Ask You’ by poet Ando Hyun, creating a concept that resonates with both the MZ generation (born early 1980s to early 2000s) and older generations. The beer is a pale lager with a refreshing crispness and a subtle tangerine aroma that lifts the mood.

This craft beer will be sold from the 4th to the 10th at the ‘Piazza 360’ plaza on the first floor of the Bundang branch, and at the food halls of the Suwon and Pyeongtaek branches, with a limited quantity of 3,000 cans available on a first-come, first-served basis. It is sold to general customers at 10,000 KRW for 4 cans, and AK Woori Card holders can purchase 4 cans for 8,000 KRW by presenting a coupon placed next to the product.

This content was produced with the assistance of AI translation services.