LG Electronics Installs Tromm Styler LF in Clothing Stores

LG Electronics models are introducing the 'LG Trom Styler' at the Hazzys Seoul Myeongdong store.

[Photo by LG Electronics]

[Asia Economy Reporter Ki-min Lee] LG Electronics has partnered with lifestyle company LF to allow customers to experience the steam appliance ‘Tromm Styler’ at clothing stores.

The two companies announced on the 4th that starting this month and for the next year, they will operate Tromm Stylers at 20 LF clothing stores nationwide, including LF Mall stores, Hazzys, and RAUM EAST. Installation is expected to be completed by the end of this month.

LG Electronics explained that this collaboration aims to carefully manage not only new clothes purchased by customers in stores but also clothes that customers touch and try on without purchasing, as well as the clothes customers wear into the stores, amid growing interest in health and hygiene management.

The LG Tromm Styler is also used in various places such as restaurants and hotels. This product features TrueSteam technology, which provides sterilization, cleaning, deodorization, and wrinkle reduction effects. TrueSteam, produced by boiling water at 100℃, is applied to various LG Electronics home appliances including stylers, dryers, and dishwashers.

In particular, the Styler sterilizes 99.99% of harmful bacteria on clothes with TrueSteam and removes odors and dust mites embedded in the clothes. It especially keeps clothes fresh and dry when sweat is present due to hot weather.

The Styler’s hygiene sterilization standard course removes 99.99% of Pseudomonas aeruginosa, Klebsiella pneumoniae, and Escherichia coli according to tests by the Korea Institute of Science and Technology. According to tests by the Industry-Academic Cooperation Foundation of Chonnam National University, the Styler’s hygiene sterilization virus course eliminates more than 99.99% of viruses such as Influenza A (H3N2), Adenovirus (ICHV), and Herpesvirus (IBRV).

The moving hanger shakes clothes up to 200 times per minute during strong or fine dust courses, evenly removing fine dust that is difficult to eliminate with air alone and reducing everyday wrinkles. The pants care function presses pants firmly to properly set the crease line.

LG Electronics introduced the Styler in early 2011 after nine years of research and development. The product holds 220 registered patents globally.

Bo-young Jang, Executive Director of the Living Appliances B2B & Growth Business Division at the H&A Business Headquarters, said, “With customers’ growing interest in health and hygiene, we will widely promote a new concept of clothing care culture by leading with the LG Tromm Styler, which features differentiated clothing care functions such as TrueSteam and moving hanger.”

This content was produced with the assistance of AI translation services.