LG Electronics OLED TV Selected as Best TV in Australia

LG OLED TV received the highest rating from Australia's leading consumer magazine, Choice. Consumers are examining the LG OLED TV at an electronics store located in Sydney, Australia.

[Asia Economy Reporter Changhwan Lee] LG Electronics announced on the 4th that its OLED TV has been recognized for its overwhelming performance in Australia as well.

According to LG Electronics, the leading Australian monthly consumer magazine Choice recently awarded the highest rating to two LG OLED TV models (65CX, 77ZX) released this year, selecting them as 'Choice Recommended Products.'

Both products received widespread praise for picture quality, sound quality, and intuitive user interface. Among 41 TV models released by major manufacturers in Australia, they received the highest score of 86 points, ranking first. Following them, two other LG OLED TV models (55CX, 65GX) received scores of 85 points each, ranking second.

Two LG NanoCell TV models (55NANO86, 65NANO91) received the highest score of 80 points among LCD (liquid crystal display) TVs, ranking third. The top six models ranked first to third in Choice's performance evaluation were all LG Electronics TVs.

The company emphasized that this is meaningful as LG OLED TVs have been consecutively rated as the best TVs by numerous experts, and LG's premium LCD TVs, NanoCell TVs, have also been recognized for performance that far surpasses competing products.

Among the 41 products, only LG TVs received scores above 80 points. TVs released by Hisense, Sony, and TCL followed.

Based on its advanced technological leadership, LG Electronics has maintained the title of 'Best TV Brand' selected by Choice for four consecutive years since 2016.

LG OLED TVs leverage the unique 'Self-Lit' advantage of OLED (organic light-emitting diode), where each pixel emits its own light, and have been recognized as the best TVs not only in Australia but also in premium markets such as Europe and North America by consumer media. Compared to conventional LCD TVs with backlights, they express picture quality more delicately and are regarded as the best TVs with near-perfect contrast ratios and viewing angles.

Nam Hojun, head of LG Electronics HE Research Center, said, "Based on the overwhelming performance of LG OLED TVs, we will provide differentiated user experiences to more customers and strengthen our technological leadership."

This content was produced with the assistance of AI translation services.