"Establishing Tourism Strategies by Analyzing Mobile and Card Payment Data"

[Asia Economy Reporter Seolgina Jo] SK Telecom announced on the 2nd that it has signed a business agreement with Shinhan Card and the Korea Culture & Tourism Institute for "continuous mutual cooperation in the cultural tourism big data industry."

This aims to utilize the big data analysis capabilities possessed by companies to help institutions establish differentiated strategies in the cultural tourism business sector, thereby contributing to enhancing domestic travel satisfaction among the public and revitalizing the domestic economy.

SK Telecom and Shinhan Card plan to analyze Busan tourists' ▲major tourist attractions and visit sequences ▲preferred tourist spots by gender and age ▲commercial districts near major tourist attractions using mobile and payment big data.

Based on the analysis results from SK Telecom and Shinhan Card, the Korea Culture & Tourism Institute will establish differentiated strategies to revitalize tourism in Busan. For example, it will be possible to develop commercial districts near specific tourist spots or implement promotional campaigns tailored to young travelers, creating revitalization strategies that differ from existing ones.

This collaboration is the first pseudonymized data-based big data analysis project conducted after the enforcement of the amended Data 3 Act in August and is carried out through the Financial Security Institute, designated as a data-specialized institution. SK Telecom and Shinhan Card expect that the quality of statistical surveys will be greatly improved through pseudonymized data-based analysis work. They also plan to actively enter big data analysis projects based on pseudonymized data integration in the future.

Jang Hongseong, Head of SK Telecom's Advertising and Data Business Division, said, "This public-private cooperation is expected not only to increase the public's satisfaction with tourism but also to contribute to revitalizing the regional economy," adding, "SK Telecom will continue to enhance public convenience through advanced ICT technologies such as 5G, artificial intelligence (AI), and big data."

This content was produced with the assistance of AI translation services.