Boseong-gun Character 'BS Samchongsa' Challenges Our Neighborhood Carimpic View original image


[Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] In the prolonged COVID-19 situation, Boseong-gun has engaged in communication with local residents and subscribers this year through the ‘BS Samchongsa’ characters and YouTube to promote local specialty product sales and SNS publicity.


Boseong-gun, Jeollanam-do announced on the 1st that the Boseong specialty product character ‘BS Samchongsa’ has made its first challenge in the local character contest ‘Uri Dongne Kerimpik’ and is sprinting full force aiming to advance to the finals.


‘Uri Dongne Kerimpik’ is a character Olympics hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency, selecting the best local character star among representative characters from nationwide local governments and public institutions.


BS Samchongsa was created based on Boseong’s representative specialty products: green tea, cockles, and kiwi, with the setting that they were born in Hoecheon-myeon, Beolgyo-eup, and Joseong-myeon respectively. In particular, fitting the concept of specialty products coming to life, they were named monsters and are active under the names Nokcha-mon, Komak-mon, and Kiwi-mon.

Boseong-gun Character 'BS Samchongsa' Challenges Our Neighborhood Carimpic View original image


The preliminary round consists of online voting (80%) and expert judging (20%), with a total of 32 characters (16 from the local division and 16 from the public division) advancing to the finals. Online voting will be held for ten days from the 1st to the 10th on the Uri Dongne Character website.


A military official said, “Following the BS Special Forces, we formed BS Samchongsa. Through participating in this Kerimpik, we hope to promote BS Samchongsa nationwide, help sell local agricultural specialty products, improve the overall image of Boseong, and contribute to revitalizing the local economy.”



Meanwhile, Boseong-gun formed the ‘BS Special Forces’ to actively communicate with residents during the COVID-19 situation, producing its own YouTube channel to deliver various military administration news in a fun B-grade sensibility. It is also conducting the ‘Boseong-gun COVID-19 Briefing,’ which selects and organizes essential information residents must know amid the overwhelming COVID-19 news, demonstrating proactive administration.


This content was produced with the assistance of AI translation services.

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