Bodyfriend Ranks No.1 in 'Premium Brand Index' Again This Year... 5 Consecutive Years

Bodyfriend announced on the 1st that it has been selected as the No. 1 company in the massage chair category for five consecutive years in the '2020 Premium Brand Index (KS-PBI)' organized by the Korea Standards Association. Photo by Bodyfriend

[Asia Economy Reporter Kim Heeyoon] Bodyfriend announced on the 1st that it has been selected as the No. 1 company in the massage chair category for five consecutive years in the ‘2020 Premium Brand Index (KS-PBI)’ organized by the Korea Standards Association (KSA).

Now in its 13th year, the Premium Brand Index is a brand evaluation model jointly developed by the Korea Standards Association and the Seoul National University Business Research Institute. It selects brands with premium value in each field through a large-scale consumer survey of about 100,000 people.

A Bodyfriend official stated, “We have been consistently implementing the ‘Five Senses Super Gap’ management strategy to create an unbeatable gap in all fields,” adding, “We received high praise as a premium brand that has led market growth by repeatedly innovating in five areas: technology, design, quality, service, and customer satisfaction in the massage chair market.”

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