Samsung Fire & Marine Insurance Launches New Advertisement... Mr. Trot's Jang Minho and Jung Dongwon Selected as Models

Events Including Health Dance Challenge

[Asia Economy Reporter Ki Ha-young] Samsung Fire & Marine Insurance announced on the 1st that it will launch a new advertisement in the second half of the year.

Jang Min-ho and Jung Dong-won, who gained popularity as national partners by showcasing fantastic chemistry on Mr. Trot, have been newly appointed as models. In this advertisement, the 'Health Partner Song,' a new version of the 'Ten Million Relief Song,' which cleverly highlighted the importance of health insurance, is reinterpreted exclusively by the two partners. Along with the song, they energetically perform the 'Health Dance' together, conveying the message that Samsung Fire & Marine Insurance is the health partner.

Samsung Fire & Marine Insurance will introduce the new advertising campaign through online channels such as YouTube, as well as TV, newspaper pages, and outdoor billboards. The full version video is released on YouTube, and a 15-second TV commercial is also being aired. The 1 minute 40 seconds full version video has received a good response, surpassing 330,000 views within a day of its release.

Along with the launch of the new advertisement, Samsung Fire & Marine Insurance will hold events. First, a Health Dance Challenge will be held in September. Participants who upload videos of themselves following the Health Dance or exercising on Instagram will be entered into a draw to receive various gifts, including goods featuring the partner models.

Additionally, the 'Real! Health Partner' event will be conducted through Samsung Fire & Marine Insurance agents and the company’s website. Customers can check the unique RC code of the agent through the Samsung Fire & Marine Insurance agent and enter it on the event page of the website. This event, running from September to October, plans to deliver abundant prizes through two draws in early October and early November.

Jeon Eun-seok, head of the Brand Strategy Department at Samsung Fire & Marine Insurance, said, "Through this advertisement, we aimed to express Samsung Fire & Marine Insurance as a partner who helps customers’ health." He added, "We will continue to carry out various activities that provide positive experiences to customers in line with the brand’s core value of 'Good Insurance.'"

This content was produced with the assistance of AI translation services.