Ace Bed Launches 'Chil-ling Project' Bedroom Makeover with Benjamin Moore Paint

Combining "painting" and "styling,"
The "Chil-ling Project" also means "chilling" for a leisurely rest

Ace Bed Conducts Bedroom Makeover 'Chilling Project'
Photo by Ace Bed

[Asia Economy, Kim Jonghwa] Ace Bed is launching a special promotion in collaboration with Benjamin Moore Paint to offer customers a bedroom makeover experience.

On September 1, Ace Bed announced the launch of the "Chil-ling Project," a campaign to transform bedroom interiors in partnership with premium eco-friendly paint brand Benjamin Moore Paint. The name "Chil-ling Project" is a combination of the Korean word for "painting" (chilhada) and "styling," and also references "chilling," meaning to relax leisurely.

Ace Bed organized this promotion to provide customers, who may find it challenging to coordinate their bedroom interiors with their beds, an opportunity to experience Benjamin Moore Paint’s stylish bedroom renovation services. Winners selected from among the participants in the Chil-ling Project promotion will receive a complete bedroom makeover.

This promotion runs until October 18 and is open to customers who purchase Ace Bed’s 2020 new products-ARNO, LANOTTE, PERTE, BMA1160, or BMA1161-at any store in the Seoul metropolitan area, including Seoul, Gyeonggi, and Incheon. To enter, customers simply need to post a review on Instagram after their purchase, including the three required hashtags: '#칠링프로젝트', '#좋은잠이쌓인다', and '#좋은나를만든다'.

Three first-place winners will each receive a Benjamin Moore Paint bedroom renovation service valued at a total of 2 million KRW. After winning, details such as color and installation schedule will be arranged in consultation with Benjamin Moore Paint. This offer is available to customers in the metropolitan area who can accommodate the renovation and allow for a review photo shoot. In addition, ten second-place winners will receive department store gift certificates. More details about the "Chil-ling Project" can be found on the official Ace Bed website and social media channels.

An Ace Bed representative stated, "We organized this promotion in collaboration with premium eco-friendly paint brand Benjamin Moore Paint for consumers who are concerned about finding the right bedroom interior to match their Ace Bed. We hope this promotion will help customers create a cozy interior and experience the quality sleep that Ace Bed provides."

Meanwhile, Benjamin Moore Paint, founded in Brooklyn, New York in 1883, is one of the world’s largest paint manufacturers. Since its official launch in Korea in 1996, the company has led trends in Korean residential culture and has consistently grown as a leader in premium eco-friendly paints for over 20 years.

This content was produced with the assistance of AI translation services.