"Buy Genuine Products"... Ladygagu's 'The Original Skandic' Campaign

Complete Genuine Product Registration by September for a Chance to Win Free Scandic Furniture Through a Draw

Ladygagu is conducting the 'The Original Skandic' campaign.
[Photo by Ladygagu]

[Asia Economy Reporter Kim Jong-hwa] Lady Furniture will launch the campaign "The Original Scandic" starting from the 1st to encourage the purchase of genuine products from the Scandic series. Through genuine product registration and review events, 100% gifts will be given, and a commemorative special sale will also be held.

The Scandic series is an eco-friendly solid wood furniture brand with a Nordic concept and is part of Lady Furniture's family furniture line. It has attracted attention as a leading product group in the solid wood furniture market due to its sophisticated design and excellent cost-effectiveness compared to quality, but similar products have rapidly emerged.

A Lady Furniture official explained the background, saying, "The original Scandic products use solid wood materials and are finished with natural water-based paint, showing differentiated safety and sturdiness from similar products. We started the Original campaign to protect the value of genuine Scandic products and prevent consumer confusion."

Customers who purchase genuine Scandic products will receive a paper label containing a genuine certification code enclosed with the product upon delivery. By scanning the QR code with a smartphone and entering the genuine certification code and order number on the linked page, customers can receive benefits exclusive to genuine customers through the "Scandic Membership."

By becoming a Scandic Membership member, customers will receive a one-year free A/S warranty and lifetime additional discount benefits when purchasing Scandic series products on all Lady Furniture official malls (websites). These benefits can be combined with other coupons.

To commemorate the start of the campaign, among customers who register their genuine products, first and second prize winners will be selected by lottery to receive one desired product each from the Scandic series furniture for free.

After completing genuine product registration, participating in the photo review event will grant all participants Shinsegae gift certificates on a first-come, first-served basis. Participants will also be automatically entered into the "Styling View" event, which selects the best reviews of all Lady Furniture products, offering a chance to win additional prizes worth approximately 1 million KRW.

During this month, a special promotion on the official mall is also planned, offering an additional 5% discount on Scandic products (up to 20,000 KRW, etc.). The campaign is scheduled to continue until the end of this year, and the schedule may be extended depending on future circumstances.

This content was produced with the assistance of AI translation services.