LH Wins 'Korea Consumer Award' for Social Value Realization Two Years in a Row

[Asia Economy Reporter Chunhee Lee] Korea Land and Housing Corporation (LH) has been recognized as an institution that successfully realizes social value for two consecutive years.

LH announced on the 1st that it was selected as the recipient of the 'Social Value Realization' award for two consecutive years at the '2020 Korea Consumer Awards' hosted by the Korea Consumer Association.

Since its inception in 2012, the Korea Consumer Awards have honored individuals, companies, and organizations that have worked to enhance consumer rights, such as developing fair trade and consumer protection policies and supporting vulnerable consumers. In particular, with the growing importance of corporate social responsibility, the 'Social Value Realization' category was newly established last year. LH was recognized for its contributions such as job creation and was selected as an awardee again this year following its first award last year.

Last year, LH led the creation of 154,000 jobs, the largest scale in the public sector, through lifecycle-tailored job creation and support for startup activities. In addition, LH has taken the lead in realizing social value in its core business areas, including win-win cooperation with small and medium-sized enterprises and small business owners, housing welfare for vulnerable groups, and improving quality of life through urban regeneration New Deal projects.

This year, LH's proactive response to overcoming the COVID-19 crisis was highly evaluated as a model case in the public sector. LH actively participated in the 'Good Landlord Movement' by reducing rents for commercial stores within complexes, rental industrial complexes, and rental housing, while also supporting small business owners through initiatives such as promoting flower consumption and purchasing lunchboxes from neighborhood restaurants. Furthermore, LH received high praise for contributing to revitalizing the stagnant job market by creating a large number of jobs, including 600 youth interns and 2,700 Rainbow Care workers.

Park Dongseon, Head of LH's Future Innovation Office, said, "We are grateful for the high public evaluation of LH's social value activities," and added, "We will continue to promote substantial social value activities and the dissemination of achievements that the public can empathize with."

This content was produced with the assistance of AI translation services.