Significant Change in Chuseok Trends... 47% Say They Will Spend It Only with Immediate Family

Timon, Only 11% Say 'Will Spend Like Usual' in Survey of 1,500 People

[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 1st that, as a result of conducting a survey related to Chuseok with 1,500 customers, three major holiday trends changed due to the novel coronavirus infection (COVID-19): spending time with immediate family units, non-face-to-face gifts, and rest.

In this survey conducted over four days starting from the 27th of last month with 1,500 TMON customers, 47% responded that they would spend the Chuseok holiday "only with immediate family." The main reason cited was "because it is necessary to be cautious due to the spread of COVID-19" (79%). Only 11% said they would spend Chuseok with family and relatives as before.

The non-face-to-face trend also appeared. The answer "I will order from online malls such as TMON or use the gift function" was the highest at 25%. Other responses included "send money with heartfelt feelings" (24%), "will not give gifts" (19%), and "send by courier" (7%), while 22% still chose "meet in person to give gifts." When asked about holiday transportation, 83% answered "private vehicles such as passenger cars."

Many also said they would take this holiday as an opportunity to rest. 76% of respondents said they would "rest at home with family." Relatively fewer answered "engage in self-development or hobbies" (9%) and "go on domestic travel" (3%).

Meanwhile, TMON is holding a special "Chuseok Preparation" event until the 4th of next month, offering exclusive discount coupons up to 200,000 won. Through the "Chuseok Preparation Hall" and "Chuseok Gift Hall," two special-priced products are recommended daily to support economical Chuseok preparations. Most products in the Chuseok event can be sent as gifts, so even if you do not know the recipient’s address, you can send the product by just entering their phone number.

Lee Jin-won, CEO of TMON, said, "Since this is the first holiday we are facing amid the COVID-19 issue, it appears that customers’ voices emphasizing health and safety are high," and added, "We will strengthen the gift function and introduce competitively priced special products so that customers can safely prepare for the holiday and deliver gifts with their families."

This content was produced with the assistance of AI translation services.