Volvo Korea Launches 'Wider' New S90... Prices Range from 60.3 Million to 85.4 Million KRW

Top-in-class body size and expanded interior space
Diesel engine excluded... Hybrid options including MHEV and PHEV

Volvo Cars Ambassador and New S90 Advertising Model Son Heung-min (Photo by Volvo Cars Korea)

[Asia Economy Reporter Kim Ji-hee] Volvo Cars Korea officially launched the new flagship sedan, the new S90, on the 1st. The new S90, introduced after four years, features refined design, the largest body size in its class, spacious interior, and eco-friendly powertrains, offering optimized product competitiveness for a flagship sedan. Full-scale deliveries are scheduled to begin from the second week of this month.

A notable change is the spacious interior space resulting from a length exceeding 5 meters. The new S90's overall length is 5,090 mm, an increase of 125 mm compared to the previous model, and the wheelbase has been extended by 120 mm, creating a roomy interior. All trims include ▲advanced air purification function and fine dust filter ▲large panoramic sunroof ▲wireless phone charging and double C-type USB ports in the second row. The main selling trim, the Inscription model, additionally offers an electronic gear knob finished with Orrefors crystal, an upgraded Bowers & Wilkins (B&W) sound system with Continuum cone technology, and a luxury rear seat armrest.

The new S90 is also equipped with the advanced safety package ‘IntelliSafe’ across all trims. Features include ‘Pilot Assist II,’ which assists steering by maintaining distance from the vehicle ahead and keeping the car centered in the lane; the emergency braking system ‘City Safety,’ which detects vehicles, pedestrians, large animals, and includes intersection collision avoidance; and ‘Oncoming Lane Mitigation’ to avoid collisions with vehicles approaching from the opposite lane.

Volvo Cars New S90 T8 Inscription (Photo by Volvo Cars Korea)

Notably, the new safety option ‘Care Key’ is offered for the first time in Korea. This function allows the driver to preset the maximum driving speed to prevent accidents caused by inexperienced drivers speeding. Starting with the new S90, this feature will be installed in all Volvo cars from the 2021 model year onward.

The new S90’s powertrain lineup includes a 250-horsepower B5 gasoline mild hybrid and a total 405-horsepower T8 twin-engine plug-in hybrid paired with an 8-speed automatic transmission, replacing pure internal combustion engines. In line with Volvo Cars’ environmental vision, diesel engines have been completely excluded, and two eco-friendly powertrains are offered exclusively.

Lee Yun-mo, CEO of Volvo Cars Korea, stated, “The new S90 embodies the essence of Swedish luxury with consideration for safety and the environment,” adding, “We hope customers experience the evolution of luxury through the newly reborn S90, featuring new design, interior space, convenience features, and eco-friendly powertrains.”

New S90 B5 Inscription Interior (Photo by Volvo Cars Korea)

The domestic prices for the new S90 are 60.3 million KRW for the B5 Momentum, 66.9 million KRW for the B5 Inscription, and 85.4 million KRW for the T8 AWD Inscription, approximately 1 million KRW higher than the previous model. Additionally, a 5-year or 100,000 km warranty and maintenance service are provided.

Before the full-scale delivery, Volvo Cars released a new advertisement video featuring brand ambassador Son Heung-min on the same day. Under the theme ‘Top of the game,’ two versions of the video, 15 seconds and 30 seconds, capture the passion of leaders at the peak of their fields, visually expressing the advanced air purification function through Son Heung-min’s ‘breath’ on the ground. The company plans to further strengthen customer communication through various non-face-to-face channels thereafter.

This content was produced with the assistance of AI translation services.