Seven Eleven to Hold Discount Event on Ready Meals for 'Jipkokjok' Throughout September

[Asia Economy Reporter Seungjin Lee] Seven Eleven has prepared various discount events for homebodies as the phenomenon of purchasing daily necessities at nearby convenience stores has become prominent due to the resurgence of the novel coronavirus infection (COVID-19).

During the entire month of September, Seven Eleven offers a 30% discount on all convenience store lunchboxes when paying with Woori Card every Friday to Sunday. Additionally, for seven popular processed rice bowl dishes from Ottogi, such as ‘Chamchi Mayo Deopbap’ and ‘Chadol Gangdoenjang Boribap,’ a 50% payback event is held when paying with ‘KakaoPay (Money).’

A hot deal event for meal kits is also held on the ‘Seven App.’ Starting from the second week of this month, every Monday (14th, 21st, 28th), Seven Eleven offers a 50% discount hot deal event on three popular Fresh Easy meal kits, including ‘Chaekkeut Jjapaghetti Tteokbokki’ and ‘Truffle Cream Pasta.’

Meal kits are convenient cooking products that contain pre-prepared ingredients, sauces, and recipes in one pack, allowing a meal to be prepared in 15 to 30 minutes, making them popular among homebodies. Seven Eleven meal kit products can be pre-ordered through the Seven Cook menu on the Seven App and conveniently picked up at designated dates at nationwide Seven Eleven stores.

Meanwhile, according to Seven Eleven, from the 15th to the 30th of last month, when the COVID-19 resurgence became full-scale, demand for lunchboxes and ready-to-eat products significantly increased, especially in residential commercial districts.

Lunchbox sales in residential commercial districts increased by 21.4% compared to the previous year during this period, and processed rice products such as cup rice and rice bowls, which are easy to enjoy, grew by 19.4%. Frozen foods, which are in high demand as late-night snacks or side dishes, also increased by 17.1%, while vegetables and side dishes rose by 59.0% and 18.6%, respectively. It is analyzed that convenience stores, which are the closest point of daily life consumption, have influenced sales as they gained attention.

Kim Byungcheol, Marketing Team Leader at Seven Eleven, said, “As local consumption has become normalized due to the COVID-19 resurgence, more consumers are shopping simply at convenience stores,” adding, “We hope customers enjoy economical shopping with various benefits, and we will continue to present customer events featuring differentiated products and price benefits.”

This content was produced with the assistance of AI translation services.