Emart24 Boosts Wine Selection... Exclusive Launch of Australian 'Handpicked' Wine

Price Reduced in Consultation with Handpicked and Importers

[Asia Economy Reporter Cha Min-young] Emart24 announced on the 1st that, following the launch of its exclusive wine brand 'Como,' it will exclusively introduce the mass-tige wine 'Handpicked Versions Shiraz (750ml)' from the Australian star winery Handpicked in the distribution industry.

The strategy is to differentiate by providing wines from famous regions to customers at reasonable prices through collaboration with producers and importers of world-renowned wineries.

Handpicked Versions Shiraz is a 100% Shiraz wine, a representative variety of Australia, produced in South Australia’s Barossa Valley, a famous wine region. The selling price is 19,900 KRW, which is cheaper than the global average price of 18 USD (about 21,000 KRW). Emart24 lowered the selling price through consultations with the Handpicked winery and importers.

As wine sales increased due to strengthened social distancing measures in the metropolitan area, Emart24 selected Handpicked Versions Shiraz as the wine of the month and decided to sell it at a special price of 9,900 KRW throughout September. In fact, in the recent two weeks (August 16?30), total sales of all Emart24 wine products increased by 15.5% compared to July 26?August 9.

In addition to Handpicked Versions Shiraz, Emart24 will also sell two other types, 'Como Reserva Cabernet Sauvignon (750ml)' and 'Como Moscato (750ml),' at special prices during September. When purchasing two bottles of these two types regardless of variety, customers can buy them for a total of 15,800 KRW, which is 4,000 KRW off the regular price per bottle. Customers who purchase two bottles of Como wine will also receive a Como wine bottle bag on a first-come, first-served basis at the store.

Son Areum, Emart24’s liquor buyer, said, “Handpicked Versions Shiraz pairs especially well with Korean food, making it easy for anyone to enjoy,” and added, “We plan to continue expanding the selection of wines from world-famous regions available exclusively at Emart24 to achieve differentiation.”

This content was produced with the assistance of AI translation services.