Hyundai Motor X BTS 'IONIQ Brand Soundtrack' Production... Free Download Available from 7 PM Today

[Asia Economy Reporter Seong Giho] Hyundai Motor Company is releasing a dedicated electric vehicle brand IONIQ music track in collaboration with BTS. This track features the seven members expressing the future of electric vehicles through their individual themes and is available for free download.

Hyundai announced on the 31st at 7 PM that the brand music track "IONIQ: I'm on it" will be distributed through the worldwide website. The "IONIQ: I'm on it" track can be downloaded for free after accessing the Hyundai worldwide site.

The track is characterized by BTS members expressing the brand’s vision and future as experienced through IONIQ. The members selected themes such as ▲ Time of novelty and exploration (V) ▲ Time of curiosity and challenge (Jungkook) ▲ Time of facing the inner self (RM) ▲ Time of hope and support (Suga) ▲ Time of emotion (Jimin) ▲ Time of creation and inspiration (J-Hope) ▲ Time of building the future (Jin).

This music release also includes a gift event. Customers who win the event held on Hyundai Motor’s lifestyle Instagram and Twitter will receive a limited edition MP3 player shaped like a cassette tape containing BTS members’ messages and the music track, allowing them to feel the recently popular retro vibe.

Hyundai and BTS plan to release the "IONIQ: I'm on it" music video on Hyundai’s worldwide YouTube channel at 11 AM Korean time on the 2nd of next month.

This video includes the 'Prophecy' (project name: CE) concept car, one of the IONIQ brand lineups, along with various surreal messages themed around art, music, and travel that reflect the personal time and experiences of BTS members.

Jowonhong, Vice President of Hyundai Motor’s Customer Experience Division, said, "We wanted to sincerely convey the progress of the electrification experience that the IONIQ brand will bring to many customers worldwide through the music and voices of BTS members, showing the value of positive influence we pursue together beyond simple car advertisements. We will continue to present activities that widely promote Hyundai Motor’s vision together with global brand ambassadors BTS."

This content was produced with the assistance of AI translation services.