Lotte Duty Free Hosts Online Family Concert with People Around the World

[Asia Economy Reporter Seungjin Lee] Lotte Duty Free announced the teaser video for the ‘Lotte Duty Free Online Family Concert’ through its official social network service (SNS) on the 31st, heralding the 30th Lotte Duty Free Family Concert.

Lotte Duty Free will hold the 30th Lotte Duty Free Family Concert on September 27 under the theme ‘Hi, world! Duty Free life, again’. This family concert will feature BTS, TOMORROW X TOGETHER, Hwang Chi-yeul, GFRIEND, and Lee Hyun.

This pre-recorded performance will be translated and provided in six languages including Korean, English, Simplified Chinese, Traditional Chinese, and Vietnamese, and will be enjoyed worldwide online at 5 p.m. on September 27.

The Lotte Duty Free Family Concert, which began in 2006, has established itself as Korea’s representative Hallyu cultural event enjoyed annually by both domestic customers and foreign tourists. To date, the concert has been attended by one million domestic and international visitors. Especially this year, a large-scale event was planned to celebrate the 40th anniversary of Lotte Duty Free’s founding, but it was canceled due to the COVID-19 pandemic.

Lotte Duty Free decided to hold this family concert online to express gratitude for the love received from customers over 40 years, to comfort people worldwide exhausted by COVID blues, and to encourage everyone to overcome difficulties together.

The Lotte Duty Free Online Family Concert can be accessed by logging into the Lotte Internet Duty Free website and applying through the concert viewing application page. Customers who apply to watch the concert will receive individual entry codes after September 23.

Additionally, Lotte Duty Free’s official SNS channels (YouTube, Facebook, Instagram) will hold various events six times throughout September. Until September 25, there will be a comment event where participants tag friends and leave expectations on the family concert posts to spread the news of the online concert. A photo certification event will also be held for newly registered members. Through draws for each event, various prizes including Lotte Hotel accommodation vouchers will be awarded.

Lee Gap, CEO of Lotte Duty Free, stated, “At this difficult time worldwide due to COVID-19, we hope the family concert prepared by Lotte Duty Free will be a source of strength for everyone,” and added, “Lotte Duty Free will continue to lead cultural marketing and contribute to the development of Korean tourism.”

This content was produced with the assistance of AI translation services.