SUM37°, Suma Elixir Power Essence Launch

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has introduced a new anti-aging essence, "Summa Elixir 8-Miracle Power Essence," from its natural fermentation beauty brand, su:m37°.

This new product is the result of over 10 years of fermentation research by su:m37° and a culmination of fermentation science, addressing various signs of skin aging such as decreased elasticity and rough skin texture from multiple angles, delivering noticeable skin improvements.

Key ingredients include Cytosis®, the essence of natural fermentation, Orchid Y Complex™ containing the vitality of orchid flowers, and Golden Elixir™, a fermented ingredient reinterpreting the prescription of a Roman emperor, all of which enhance the skin’s natural strength.

The core ingredient, "8-Miracle Repair™," contains eight plant-derived components such as pro-retinol and peptides, known for their high efficacy with reduced irritation, at a high concentration of 15%, delivering key ingredients more effectively to the skin.

Especially, the silky smooth texture absorbs gently, providing comfortable and moisturized skin over time, while the shimmering gold essence adheres closely to the skin, creating firm, radiant skin that glows with light.

This content was produced with the assistance of AI translation services.