Hyundai Motor Releases 'IONIQ' Brand Soundtrack with BTS

Hyundai Motor Company announced on the 31st that it will release a dedicated electric vehicle brand IONIQ brand soundtrack in collaboration with BTS.

[Asia Economy Reporter Seong Giho] Hyundai Motor Company announced on the 31st that following the launch campaign of its dedicated electric vehicle brand IONIQ on the 10th, it will release the IONIQ brand music track created in collaboration with BTS.

The IONIQ brand music track titled "IONIQ: I'm on it" will be released at 7 PM Korea Standard Time on Hyundai Motor's worldwide website.

In the track, the seven members of BTS each express the vision and future of the dedicated electric vehicle IONIQ brand through themes such as ▲Time of novelty and exploration (V) ▲Time of curiosity and challenge (Jungkook) ▲Time of facing the inner self (RM) ▲Time of hope and support (Suga) ▲Time of emotion (Jimin) ▲Time of creation and inspiration (J-Hope) ▲Time of building the future (Jin). The "IONIQ: I'm on it" track can be downloaded for free by accessing Hyundai Motor's worldwide website.

Additionally, customers who win the event held through Hyundai Motor's lifestyle Instagram and Twitter will receive a limited edition MP3 player shaped like a cassette tape containing messages and the music track from each BTS member, allowing them to experience the currently popular retro vibe.

Cho Wonhong, Vice President of Hyundai Motor's Customer Experience Division, said, "We wanted to sincerely convey the progress of the electrification experience that the IONIQ brand will bring to many customers worldwide through the music and voices of BTS members, showing the value of positive influence we pursue together beyond a simple vehicle advertisement." He added, "We will continue to present activities that widely promote Hyundai Motor's vision together with global brand ambassadors BTS."

Furthermore, on the 2nd of next month at 11 AM Korea Standard Time, the music video for "IONIQ: I'm on it" will be released on Hyundai Motor's worldwide YouTube channel. The video features the 'Prophecy' (project name: CE) concept car, one of the IONIQ brand lineups, along with surreal-themed messages reflecting the individual time and experiences of BTS members through art, music, and travel.

Moreover, Hyundai Motor plans to continuously build the brand story through various collaborations with BTS until the launch of the IONIQ 5 (project name: NE) in the first half of next year. Additionally, by 2024, Hyundai will sequentially release the mid-size sedan IONIQ 6 and the large SUV IONIQ 7, strengthening competitiveness with a total of three dedicated electric vehicle lineups.

This content was produced with the assistance of AI translation services.