Hyundai Livart Opens Mega Home Furniture Store in Busan

4050㎡ Scale in Suyeong-gu, Featuring a Full Range of Livart, Livart Kitchen, and West Elm Home Furnishing Products

Livart Busan Showroom West Elm.
Photo by Hyundai Livart

[Asia Economy Reporter Kim Jong-hwa] Hyundai Livart is unveiling a massive home furniture showroom in Suyeong-gu, Busan Metropolitan City. Hyundai Livart, a total interior company affiliated with Hyundai Department Store Group, announced on the 30th that it will open the 'Livart Busan Showroom' in Mangmi-dong, Suyeong-gu, Busan Metropolitan City.

The Busan showroom spans 4,050㎡ (based on total floor area, approximately 1,220 pyeong), making it the largest Livart store nationwide outside the metropolitan area. It displays and sells over 2,000 types of furniture and home interior accessories from two home furniture brands, Livart and Livart Kitchen, as well as two American premium home furnishing brands, Williams Sonoma's Pottery Barn Kids and West Elm, including beds, sofas, desks, and dining tables.

The Busan showroom is located in Suyeong-gu, an area with many high-end residential facilities, and faces Haeundae-gu, Busan's largest commercial district including BEXCO, across the Suyeong River. Additionally, with the Gyeongbu Expressway Wondong IC and the Busan-Ulsan Donghae Expressway nearby, accessibility is excellent, allowing visits within 30 minutes by car not only from Busan but also from nearby Gyeongnam areas such as Gimhae and Yangsan.

A Hyundai Livart official explained, "Suyeong-gu, where the Busan showroom is located, and the neighboring Haeundae-gu have the highest proportion of core customers aged 30 to 50 in the Busan area, and the demand base is abundant as high-rise apartments and commercial facilities are gradually expanding."

The Busan showroom is arranged over six floors. Representative features include a model house that replicates the structure of nearby apartments using Hyundai Livart's main products, and shops for premium home furnishing trends such as West Elm and Pottery Barn Kids. Along with these, the 'H.Lounge' offers various experiential cultural contents like the 'Lifestyle & Photo Zone,' and the 'Lighting Zone' specializes in showcasing over 40 lighting products.

In response to the home stay trend, where people stay home and enjoy watching movies or dramas due to the spread of COVID-19, a separate 'Cinema Zone' is introduced. The Cinema Zone is equipped with Livart sofas and a home theater system from the audio specialist brand BOSE, allowing customers to directly experience the performance of recliner sofas and audio equipment.

A Hyundai Livart official said, "Busan is one of the regions with the highest interest and purchase rate in interior design along with Seoul," adding, "We will accelerate our strategy to target the Busan and Gyeongnam markets by emphasizing differentiated design and product safety."

This content was produced with the assistance of AI translation services.