Gokseong-gun Baeksemi Gains Popularity... Expansion of Sales Network to Nationwide Famous Department Stores

[Asia Economy Honam Reporting Headquarters, Reporter Kim Chunsu] Baeksemi rice from Gokseong-gun, Jeollanam-do, is expanding its sales network in major department stores nationwide, fueled by its soaring popularity.

Currently, Gokseong Baeksemi is distributed in 9 out of 13 Shinsegae Department Stores across the country, and planning events are underway or being prepared for Baeksemi distribution at Lotte Department Store, AK Plaza Department Store, Galleria Department Store, and others.

Since its launch, Baeksemi has been a representative organic specialty rice of Gokseong-gun, achieving sold-out success every year for three years. It has swept various awards including the Speaker of the National Assembly Award and the Minister of Agriculture, Food and Rural Affairs Award, and this year it was also selected as one of the ‘Top 10 High-Quality Brand Rice in Jeonnam.’

The strengths of Baeksemi lie in its health benefits and taste.

It is produced organically and eco-friendly in Gokseong, a valley country located at the foot of Jirisan Mountain and along the Seomjin River.

Baeksemi is made from the Golden Queen No. 3 variety, known for its excellent aroma, and when cooked, the rice offers a savory scorched rice scent that fills the mouth.

Thanks to this, despite its somewhat higher price, it is chosen by consumers seeking premium quality and value for money.

Baeksemi gained fame when the President and First Lady purchased it during their visit to the Yangjaedong Hanaro Club at the beginning of the year for Lunar New Year.

In May, to celebrate Family Month, Baeksemi and taro sets were gifted to elders nationwide who reached 100 years of age.

Last year, it attracted attention by providing Baeksemi to people who canceled their trips to Japan as part of the boycott of Japanese tourism.

Gokseong-gun and Seokgok Nonghyup plan to develop Baeksemi into a top nationwide rice brand. They are currently reviewing various strategies to distribute Baeksemi through Amazon, the leading online marketplace in the United States.

A county official said, “We will make further efforts to expand the distribution network and maintain quality so that consumers nationwide can experience the taste of Baeksemi.”

This content was produced with the assistance of AI translation services.