Samsung and LG Electronics Target European Market in Second Half with New Products

Samsung Grande AI Washer and Dryer
Bespoke Refrigerator Unveiled
LG Instaview Refrigerator and More Released

Samsung Electronics Bespoke Refrigerator for Europe

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics and LG Electronics have launched new major home appliances in the second half of this year to target the European market.

According to industry sources on the 28th, Samsung Electronics will introduce the new Grande AI washing machine and dryer models with enhanced artificial intelligence (AI) features to major European markets such as the UK, France, Germany, and Sweden starting at the end of this month.

The new products feature an 'AI Personalized Recommendation' function that remembers users' preferred courses and options and displays them on the screen. They also include 'AI Customized Washing,' which detects the laundry weight and automatically dispenses the appropriate amount of water and detergent, and 'AI Course Linkage,' which automatically sets the drying course to match the washing course.

They incorporate representative technologies of Samsung drum washing machines, which have been well received in the European market, such as the 'QuickDrive' function that reduces washing time by about half and 'EcoBubble,' which delivers powerful washing performance even in cold water. The capacity of the new products ranges from 7 to 10 kg for washing machines and 7 to 9 kg for dryers.

In October, Samsung will introduce the Bespoke refrigerator to Nordic countries including Sweden, Finland, and Denmark. This product allows users to combine colors and materials according to their lifestyle and can achieve a 'built-in look' without the hassle of installation for European consumers accustomed to built-in products.

Samsung Electronics will first launch one-door refrigerators dedicated to refrigeration and freezing, which are popular locally in the European market, in four colors: Satin Navy, Satin Beige, Satin Sky Blue, and Glam Lavender. The lineup will be continuously expanded depending on sales trends.

LG Electronics InstaView Refrigerator New Model

LG Electronics will also sequentially introduce new InstaView refrigerators and convertible refrigerators to more than 20 European countries including the UK, France, and Italy, starting with Sweden at the end of next month and continuing through the first half of next year.

The InstaView refrigerator has a capacity of 569 liters with a top refrigerator and bottom freezer configuration and is equipped with a dispenser for water and ice. The freezer compartment at the bottom produces spherical ice called craft ice with a diameter of about 5 cm, while the ice dispenser at the top can make cubed and crushed ice.

The product's 'UVnano' feature periodically uses UV (ultraviolet) LEDs to sterilize 99.99% of bacteria at the water outlet where purified water is dispensed. LG's convertible refrigerators come in two types: a 386-liter refrigerator-only model and a 324-liter freezer-only model, allowing efficient storage of various ingredients in multiple compartments.

Both new products are equipped with a '24-hour automatic temperature control' function that maintains the internal refrigerator temperature within ±0.5 degrees Celsius of the set temperature and a 'DoorCooling+' function that evenly cools the refrigerator door by delivering cold air from the top of the refrigerator compartment.

LG Electronics plans to showcase the two new products at a 3D virtual exhibition prepared for 'IFA 2020,' held in Berlin, Germany, in early next month.

This content was produced with the assistance of AI translation services.