Baskin-Robbins Launches September Flavor of the Month 'Mashups Cereal'

[Asia Economy Reporter Lee Seon-ae] Baskin-Robbins, operated by BR Korea, a subsidiary of SPC Group, announced on the 28th that it will launch the September flavor of the month, ‘Mashups Cereal,’ in collaboration with the global cereal brand Kellogg’s.

Launching on the 1st, ‘Mashups Cereal’ combines two types: ‘Corn Frost Ice Cream,’ which faithfully reproduces the savory taste of Corn Frost cereal, and ‘Chex Choco Ice Cream,’ made by grinding Chex Choco cereal to bring out a rich chocolate flavor. The product also includes chocolate-coated Chex Choco crumble to enhance the texture.

Seasonal limited editions ‘Frootring Box (17,000 KRW)’ and ‘Chex Choco Box (17,000 KRW)’ will also be introduced, each topped generously with ‘Frootring’ and ‘Chex Choco’ cereals on sweet ice cream cakes. Both are composed of four popular Baskin-Robbins ice cream flavors and feature a unique design inspired by the box-shaped cereal packaging concept.

Additionally, new beverages and desserts using Chex Choco will be released. Customers can enjoy the ‘Chex Choco Shake (Regular size, 5,100 KRW),’ a shake made by mixing chocolate ice cream and vanilla ice cream topped with plenty of Chex Choco cereal, and the ‘Chex Choco Ice Mochi (2,800 KRW),’ chewy glutinous rice cake filled with sweet Chex Choco ice cream.

To celebrate the collaboration with Kellogg’s, Baskin-Robbins will run promotions throughout September. When purchasing a single regular size of ‘Mashups Cereal,’ customers can upgrade two sizes up to double junior for an additional 500 KRW. Also, purchasing the ‘Chex Choco Shake’ and ‘Chex Choco Ice Mochi’ will offer discounts of 1,000 KRW and 500 KRW respectively.

A Baskin-Robbins official from SPC Group said, “This month, we launched new products that capture both taste and texture using two Kellogg’s cereals,” adding, “We will continue to satisfy customers’ tastes with unique and delicious new products exclusive to Baskin-Robbins.”

This content was produced with the assistance of AI translation services.