Shinsegae Inter Launches 'Women's Clothing Collection' in Collaboration with Yang Joon-il

[Asia Economy Reporter Yujin Cho] Shinsegae International announced that it will launch a women's clothing and accessories collection collaborated with singer Yang Joon-il at S.I.VILLAGE on the 28th of this month at 10 a.m.

The fashion project ‘449,’ which Shinsegae International has been preparing with singer Yang Joon-il since March this year, is the second official collection following the pre-release of goods in August. Like the goods, Yang Joon-il directly participated in the planning and production stages of the clothing and accessories.

This women's collection will be released with a total of 31 types of clothing, including down jumpers, coats, jackets, knitwear, skirts, and denim, as well as 18 types of accessories such as bags, hats, and jewelry.

The theme connects the 1990s and the 2020s, just like the timeless fashion icon Yang Joon-il, reinterpreting retro elements in a modern way.

In particular, hats and sweatshirts decorated with representative products such as necklaces and earrings from the luxury handcrafted jewelry brand John Hardy were produced in only one piece each, giving them high collectible value. All proceeds from the sales of these products will be donated to help those in need.

This collection will be unveiled through various online channels in line with the untact consumption era. First, Yang Joon-il will directly sell the products through an online live broadcast.

From 7 p.m. on the 2nd of next month, during a one-hour Naver Selective live broadcast, Yang Joon-il and model Ji Hyun-jung will introduce and sell the collection. They will communicate with customers in real-time, responding to questions and opinions through comments.

Special benefits will also be provided to customers participating in the live broadcast. Customers who leave comments or answer quizzes during the broadcast will be entered into a draw to receive Yang Joon-il goods such as socks, diaries, and grip-toks. Additionally, the first 100 customers who purchase clothing through S.I.VILLAGE after watching the broadcast will receive a shopper bag printed with the words ‘Life Walker’ on a first-come, first-served basis.

Furthermore, on the day of the collection launch, the 28th, a documentary video featuring behind-the-scenes stories of the collection production and photo shoot reviews with Yang Joon-il will be released on the YouTube channel 449TV at 9 a.m.

A Shinsegae International official said, “Yang Joon-il’s opinions were reflected in every detail, from the overall design and materials to prints and decorations, making it special,” adding, “Since the limited edition goods package released earlier sold out instantly, we expect a good response to the clothing collection as well.”

Meanwhile, Shinsegae International will open the 449 Project Yang Joon-il official collection pop-up store at Shinsegae Department Store Gangnam Branch on the same day. Yang Joon-il will introduce the collection through a ‘Yang Joon-il Instagram account live broadcast’ while touring the pop-up store.

Fans can experience the store in an untact way online without visiting in person. Pop-up stores will also open at Shinsegae Department Store Gwangju Branch on the 8th of next month and at Shinsegae Department Store Centum City Branch on September 15.

This content was produced with the assistance of AI translation services.