F&F, 28th Anniversary Untact Donation Event

[Asia Economy Reporter Yujin Cho] F&F, which operates premium lifestyle brands such as Discovery Expedition and MLB, announced on the 28th that it held an untact (contactless) donation event to celebrate its 28th anniversary.

This anniversary event was conducted in a non-face-to-face manner using live broadcasting to participate in social distancing due to the resurgence of COVID-19.

The event consisted of a founding anniversary speech by CEO Changsoo Kim, an explanation of the purpose and procedure of the online auction for employees, and a live broadcast introducing products. After the broadcast, the auction was conducted through online comment participation.

The online auction items consisted of about 160 pieces including clothing, bags, accessories, and digital devices, donated individually by employees or by business units, as well as popular new bucket items favored by employees.

All proceeds from the auction will be used as economic support funds for vulnerable groups affected by COVID-19 in cooperation with the international relief and development NGO Good Neighbors.

In his commemorative speech, CEO Changsoo Kim said, “F&F has created the value of the times with new lifestyles and cultures over the past 28 years, continuously challenging and growing. We will continue to generously support our employees so that they can grow bigger together with the company and develop into global talents expanding beyond Korea into the world.”

Through digital rising, F&F analyzes all data from purchase trend surveys to changes in consumer patterns and needs, as well as the environment where purchases occur (weather, social trends), supporting the work of each department. It is building an optimized digital system for the rapidly changing era, including being the first in the domestic fashion industry to introduce Microsoft's collaboration solution 'Teams.'

This content was produced with the assistance of AI translation services.