Lotte Homeshopping Donates 10,000 Cotton Masks for Children Vulnerable to COVID-19

Lotte Homeshopping 'Choi Yura Show' mask donation campaign broadcast scene. (Photo by Lotte Homeshopping)

[Asia Economy Reporter Seungjin Lee] Lotte Homeshopping announced on the 28th that it will deliver 10,000 cotton masks collected through the ‘Good Consumption, Good Sharing’ campaign for TV home shopping product customers and non-face-to-face volunteer activities by employees to underprivileged children suffering from the novel coronavirus infection (COVID-19).

The ‘Good Consumption, Good Sharing’ campaign is a donation project for underprivileged children who have difficulty purchasing hygiene products such as masks. Relay donation broadcasts were conducted through popular Lotte Homeshopping programs such as the ‘Choi Yura Show,’ where one cotton mask is automatically donated for each customer order. Starting with the ‘Choi Yura Show’ Whistler pressure cooker sales broadcast on the 15th, a total of 9,800 masks were accumulated through the ‘Jjin Beauty’ Dyson Airwrap sales broadcast on the 19th and the ‘Kim Naun’s Yori Yori’ galbitang sales broadcast on the 20th.

Lotte Homeshopping plans to deliver a total of 10,000 cotton masks to underprivileged children through the National Association of Regional Children’s Centers by adding 200 masks made through non-face-to-face volunteer activities by employees to the 9,800 masks accumulated through the donation broadcasts. The donated masks are specially made with high-quality cotton material coated to add moisture absorption function and allow the use of replaceable filters.

Meanwhile, Lotte Homeshopping has been steadily carrying out ‘untact social contribution’ activities since March. It has delivered ‘daily necessities kits’ and ‘learning support packages’ consisting of convenience foods and hand sanitizers to underprivileged groups in the Yeongdeungpo area, and donated goods worth a total of 300 million won to the nonprofit public foundation Beautiful Store, conducting various non-face-to-face sharing activities for underprivileged groups affected by COVID-19.

Jung Yoonsang, head of communications at Lotte Homeshopping, said, “We launched the cotton mask donation campaign to increase interest and participation in donations for children vulnerable to COVID-19,” and added, “We will continue to carry out various untact social contribution programs that allow customers and employees to participate in sharing.”

This content was produced with the assistance of AI translation services.