Hyundai Home Shopping Reborn as a Fashion Show Stage... FW New Products at a Glance
Broadcast on the 28th at 7:40... Live on SNS
[Asia Economy Reporter Minyoung Cha] Hyundai Home Shopping announced on the 27th that it will hold an online fashion show called 'H Fashion 2020 FW Digital Runway' to showcase new products for the 2020 Fall/Winter (FW) season during its broadcast at 7:40 PM on the 28th.
The company explained, "This fashion show was planned to revitalize the fashion market, which has been sluggish due to the prolonged impact of COVID-19," adding, "This is the first time an online fashion show is being held on a home shopping broadcast, meaning we are engaging with customers through content that fits the untact (contactless) trend."
The event features a total of eight brands, including exclusive designer brands such as 'J by' created in collaboration with designer Jung Kuho, 'Lee Sangbong Edition' by designer Lee Sangbong, and 'A&DI' by designer couple Kim Seokwon & Yoon Wonjung, as well as private brands (PB) like 'Milano Story' and 'Laciento.' Approximately 40 outfits will be showcased, along with trend items and styling tips for each brand.
Notably, this fashion show incorporates an online video system allowing customers to participate remotely. Two hundred customers who applied in advance will be connected to the studio in real time via video. The customers' participation will also be displayed on a large screen in the studio. Additionally, special interview videos with designers Jung Kuho, Lee Sangbong, Kim Seokwon, and Yoon Wonjung will be revealed during the fashion show. The show will be broadcast live not only on TV but also on Hyundai Home Shopping's official social network services (SNS) such as YouTube and Facebook.
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Kim Jongin, Head of Fashion Business Division (Executive Director) at Hyundai Home Shopping, said, "This online fashion show is a unique content that introduces this year's FW new products through major fashion brands, unlike traditional broadcasts that simply sell products," adding, "We plan to actively communicate with customers by developing various contents using digital technology in the future."
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