Desker, Actor Nam Joo-hyuk Becomes Exclusive Model for the First Time in 4 Years Since Brand Launch

Actor Nam Joo-hyuk, who became the exclusive model for the furniture brand 'DESKER,' posed with DESKER furniture.
[Photo by DESKER]

[Asia Economy Reporter Kim Jong-hwa] Furniture specialist brand 'DESKER' has selected actor Nam Joo-hyuk as its first exclusive model four years after the brand's launch in 2016. DESKER expects to significantly boost brand awareness through Nam Joo-hyuk's warm yet urban image.

Nam Joo-hyuk is set to showcase the fresh spirit of youth as Nam Do-san, the left-brained founder of the startup Samsan Tech, in tvN's highly anticipated drama "Start-Up" airing in the second half of this year. This aligns well with DESKER's brand mission to grow alongside those who are just beginning their journeys. "Start-Up," premiering in October, depicts the growth story of young people who dive into startups dreaming of becoming Korea's Steve Jobs.

A DESKER representative said, "We are delighted to have actor Nam Joo-hyuk as our first model in four years since the brand's launch. The sophisticated and emotional image of Nam Joo-hyuk combined with DESKER's clean and modern style is expected to create a positive synergy."

Meanwhile, DESKER, which started with furniture for designers and startups, aims to be a "furniture brand that resembles its users," offering products that enhance high concentration and flexible thinking. It has garnered significant attention from domestic coworking spaces, designer brand offices, and startups.

This content was produced with the assistance of AI translation services.