Galleria 百 Gourmet 494 Launches Customized Delivery Service 'Kimjipsa Black'

[Asia Economy Reporter Seungjin Lee] Galleria Luxury Hall Food Hall Gourmet 494 announced that it will launch 'Kim Jipsa Black' starting September 1 in collaboration with 'Dallija Co., Ltd.,' a lifestyle-oriented O2O (online-to-offline) service startup.

The service targets customers living in apartments within 1.5 km of Galleria Luxury Hall, and orders placed via the mobile app from 10:30 AM to 8:00 PM on weekdays will be delivered within one hour.

Galleria plans to differentiate itself by advancing beyond existing delivery services in the industry through ▲ real-time market shopping ▲ deployment of professional staff ▲ and a ‘customized service’ via the Kim Jipsa concierge service.

First, through the basic ‘market shopping service,’ premium ingredients sold at the food hall and signature dishes from major restaurants located in Gourmet 494 will be delivered. Galleria analyzes purchase data from customers living in nearby apartments to select and suggest the top 100 most in-demand items. Additionally, takeout food from various restaurants in Gourmet 494 can be conveniently ordered from home.

To focus on Gourmet 494’s strength in premium fresh food, separate teams for product picking (pickers) and delivery (butlers) have been organized to enhance expertise. ‘Pickers’ complete product knowledge training, and ‘butlers’ are full-time employees who have completed 100% customer service training. Customers can check staff basic information through the app when ordering to ensure safety.

Galleria cited the ‘concierge service’ as the biggest differentiator of 'Kim Jipsa Black.' Customers can request details such as meat thickness and doneness through real-time 1:1 chat with staff, and can also add specific errands like visiting pharmacies outside the department store or picking up laundry.

The delivery method using Kim Jipsa’s electric bicycles is also unique. It is eco-friendly and eliminates noise and accident risks caused by motorcycles, ensuring safety. Furthermore, the inclusion of disposable spoons, side dishes, and other items will be confirmed in advance during ordering to minimize packaging waste.

The market shopping service costs 5,000 KRW per order, and delivery is free for orders over 50,000 KRW. One gourmet restaurant delivery service is free with each market order.

A Galleria official said, “This service provides customers with ‘gashibi (value of time relative to price)’ based on convenient premium, and delivers shared value to Kim Jipsa and Gourmet 494 tenants,” adding, “After a three-month pilot test, we plan to consider expanding the service area depending on customer response.”

This content was produced with the assistance of AI translation services.